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Arômes De La Motte joins the La Motte family

Situated in the picturesque town of Franschoek, La Motte Wine Estate, a world renowned producer of exceptional cultivars and cut flowers, is named after the French village La Motte d'Aigues. La Motte recently expanded their farming division to produce ethereal oils from the flowers within their nursery. These oils are used to produce the Arômes De La Motte product range including moisturising hand wash, rejuvenating shower and bath gel, luxurious body and hand lotion, natural room fresheners and aromatic palm oil soap.
Arômes De La Motte joins the La Motte family
La Motte approached Just Design, a brand design agency headquartered in Stellenbosch, to assist with the packaging for this exciting new venture. Inspired by their Gallic heritage, La Motte requested that the packaging be French inspired, sophisticated, bold and ideally feature the colour scheme of fynbos. At the same time, it was imperative that that the packaging also had a natural look and feel while identifying with the botanical theme.

Arômes De La Motte joins the La Motte family
The creatives at Just Design focused on developing distinctive packaging which was fresh, contemporary, modern and stylish. The unique French "La Motte" flair was also implemented in the shape of the labels. To create packaging for the Arômes De La Motte range distinguishing it from the traditional range, Just Design incorporated the colours of the Protea flower, infusing a natural element of fynbos, which indirectly promote the La Motte principles of biodiversity.

Arômes De La Motte joins the La Motte family
The Arômes De La Motte range was launched in November 2011 and is available from La Motte's popular Farm Shop. Following on the success of the product range, Just Design was given the opportunity to develop dedicated gift packaging. The agency is currently in the process of designing a sophisticated gift bag with matching paper to complement the product range.

18 Jan 2012 19:25