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Clover Duo - Double the goodness

Don't recognise the name? Most of us will know this product as Danao - Clover's fruit and yoghurt flavoured dairy mix. The Just Design JHB team was tasked with giving the brand a much-needed upgrade and a brand-new name - Duo.
Clover Duo - Double the goodness

Clover Duo - Double the goodness
As the popularity of dairy-fruit brands rises in the South African market, brands are being compelled to bring something different to the table. Duo takes this concept up a notch and offers a much more natural version of a dairy-fruit blend, fortified with five vitamins and containing 50% less sugar than Danao.

In order to communicate all of the health benefits, as well as provide an explanation of the unique product composition on pack, the Just Design team underwent a process of conceptualisation, defining the brand to its core essence and understanding it in its entirety.

This resulted in the design team creating a pour that changes from dairy to fruit juice and nestles all the fruity goodness in the pooling at the bottom of the pack. The new design visually depicts exactly what it is – the goodness of dairy meets the goodness of fruit. Through the use of bold type, differentiated colour pallets for each variant, Just Design was able to create a pack that is visually exciting and full of brand personality.

About Just Design

For over fifteen years, Just Design has proven time and again that good thinking leads to great creative. With a national footprint and accounts across Africa, Middle East and Europe, they are the strategic design and innovation partners for many blue-chip clients and global brands, and are one of South Africa’s leading Future’s, Strategy and Design agencies.

About Duo

Clover Duo is available in four flavours – 5 Fruits, Breakfast Sensation, Peach Apricot and Tropical. Experience double the goodness and double the happiness - available in all major retailers countrywide.

26 Sep 2017 09:17