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Three Ships 10-Year-Old does things differently in design

Packaging experts, Just Design, helped create a discerningly different look for a distinctive new single malt.
When SA’s local whisky brand set about launching their latest offering, they turned to long-term packaging partners Just Design to develop the bottle and box for a limited edition 10-Year-Old Single Malt whisky.

Three Ships 10-Year-Old does things differently in design

From building the first commercial whisky distillery in Africa to producing South Africa's first single malt, Three Ships Whisky has always defied convention by doing things differently. In celebration of this ethos, they just released the Three Ships 10-Year-Old Single Malt. The design job was two-fold: firstly to update the previously launched single malt bottle and packaging and update it to be more premium, whilst differentiating it from the core range to ensure its own standout personality. Secondly, bring the brand positioning of “pioneering spirit” to life in a manner suited to a flagship whisky.

A 10-Year-Old Single Malt with a 2005 age claim calls for top-tier status – this was achieved through a split label on the front; intricate label details such as embossing, foils and high-build; sophisticated materials such as premium uncoated paper; and owning the blue colour associated with high-end whiskies.

Three Ships 10-Year-Old does things differently in design

Honouring the passionate stewardship of Master Distiller, Andy Watts, who continually experiments with cask finishes and expressions. The drive to do things differently has enabled Three Ships to produce whiskies that have earned many firsts for the local whisky industry. The new limited edition 10-Year-Old matches this ambition inside and out. Three Ships 10-Year-Old launched on the 1st of August 2016 and is available online at Vinoteque ( or selected liquor stores.

About Just Design
For fifteen years, Just Design has proven time and again that good thinking leads to great creative. With a national footprint and accounts across Africa, Middle East and Europe, they are the strategic design partners for many blue-chip clients and global brands, and are one of the top packaging design agencies in South Africa.

About Three Ships 10-Year-Old
The first Three Ships 10-Year-Old Single Malt was released in 2003 and again in 2010, 2011 and 2012 in a collector’s tin series. This year marks the first release of the single malt as a vintage. Rich and complex, it was created using heavily peated barley and aged in older American Oak casks, resulting in an exceptionally smooth finish.

About Three Ships Brand
Three Ships has celebrated many firsts, including South Africa’s first single malt whisky. It is produced at The James Sedgwick Distillery, which has been dedicated to mastery for nearly 13 decades. Established in 1886, the distillery was home to a number of liquor products over the years. Since 1990 whisky has been produced here and from humble beginnings to the state-of-the-art facility it is now, one can appreciate why different is worth doing.

For further information, please contact:
Just Design
+27 (0) 21 880 2410

12 Sep 2016 11:21