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A limited edition design with limitless appeal

First release of Three Ships PX Cask is a huge hit
A limited edition design with limitless appeal

In keeping with the Three Ships reputation for pioneering the way for the local whisky industry, the brand recently launched South Africa's first, single cask finish whisky. A limited release aimed at true whisky connoisseurs and brought to life by packaging partners, Just Design.

Only 800 bottles of Three Ships 10 Year Old Single Malt Single Cask PX Finish Whisky have been released, making it a very special collectors' item. Just Design was tasked with creating a bottle and label that was equally as special. True to their usual way of working, they aligned closely with the brand team to create a conceptual design that emphasised the distinctiveness of the limited release whisky.

Just Design based the bottle and label on the recent Three Ships pack upgrade, keeping it simple and understated, adding rareness and richness in the detail of finishes, foil, embossing and colouration. Uncoated paper created a premium look topped by a new closure with paper tap seal. Flint glass was used, as the colour of the liquid is very important - the PX barrel greatly influenced the final darker amber colour of the whisky. Everything about this product, from its intrinsic to the design embellishments, is exceptional.

The first 400 bottles went on sale via a live online feed on 27 October 2015 and were sold out before close-of-day. The remaining sought-after bottles were made available exclusively from Norman Goodfellows, Whisky Brothers and Vinoteque at R850 per bottle.

About Three Ships

When it comes to extraordinary whisky, you don't have to look any further than South African shores. Discover an award-winning fleet of whiskies crafted at The James Sedgwick Distillery in Wellington: the Three Ships Select, Premium Select 5 Year Old, 10 Year Old Single Malt and the Bourbon Cask Finish. The whiskies are awarded year on year and have received gold and double at all the major international whisky competitions. The Three Ships Premium Select 5 Year Old was named the World's Best Blended Whisky at the 2012 World Whisky Awards and more recently the Three Ships 10 Year Old Single Malt was awarded the Worldwide Whisky Trophy and a gold outstanding at the 2015 International Wine and Spirit Competition. The limited edition Three Ships 10 Year Old Single Malt Single Cask PX Finish Whisky lives up to the brand's pioneering spirit and distinguished status.

About Just Design

For fifteen years, Just Design has proven time and again that good thinking leads to great creative. With a national footprint and accounts across Africa, Middle East and Europe, they are the strategic design partners for many blue-chip clients and global brands, and are one of the top packaging design agencies in South Africa.

2 Dec 2015 12:50