The relationship with United Stations marks a new and exciting phase in the development of Times Media's regional radio stations Rise FM (Mpumalanga), Vuma FM (KZN) and Radio North West, all of which have grown their audience share over the past twelve months.
The focus of the partnership will be a unified marketing and sales approach, devised to supercharge the stations' efforts to provide advertising opportunities that meet advertisers' growing need to reach and engage consumers in powerful new ways.
"United Stations brings a team of seasoned and passionate sales professionals, the tools, the strategy and a brand-focused approach into the partnership and we believe that together we can provide extraordinary value to our advertisers," explains Tony Mallam, Head of TMG Radio.
United Stations has committed a brand-focused business development team led by seasoned radio advertising specialist, Candy Dempers, supported by Rajeev Jumani (Digital Head), Jody Foster (Events) and Lindile Ndube (Head of Innovation). Their job will be to marry advertisers' objectives with station initiatives on every possible occasion, utilising a wide range of properties including on-air and online content, sponsorships, promotions, special events and targeted programming.
"The stations have made us part of the family and the strategy that we have developed together, is focused on the joy of working with advertisers, jointly creating solutions and helping brands grow. We want our clients to enjoy radio a lot more and be excited about the possibilities in these vibrant markets. Between us, we have a dream team in place to get the job done," says Rivak Bunce MD of United Stations.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.