“This year’s edition has seen a record number of entries making 2018 the most competitive iteration yet,” says Amasa Chairperson Wayne Bishop. “We’ve also brought in a new category, ‘Amasa Awards Agency of the Year’, which will go to the agency with the most number of shortlists, certificates and Golds.
"Our goal when we launched the Amasa Awards in 2014 was to show how much value agencies can add to client’s businesses and this new award promises to do just that.”
The most-entered categories for 2018 include: Best Tactical use of Media, Best use of Mobile and Best use of Technology and Data.
Longstanding Amasa committee member and judge Wayne Bischoff had this to say: “There is still a large gap between the entries that won Gold and the majority, and that gap needs to be filled. Amasa will endeavour to give feedback in an open session on what is missing and how to level up. There was definitely uncertainty in what ‘insight-based’ media strategy meant and many of the ‘insights’ that should inform the strategy were just facts. A fact without the insight it points to is useless.
"These awards are vital part of our industry make-up. They celebrate passion and excellence in media strategy and creative innovation. They also help increase the understanding of the importance of excellent media planning and strategy in delivering on client’s business and marketing objectives. In addition, by celebrating the agencies and individuals who win Golds and the Grand Prix, we increase the professionalism of the industry and hopefully attract and retain future stars.” AMASA Awards 2018 finalists:
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