Aligned with the International Cannes Advertising Festival, categories for the award are:
- Best use of Television
- Best use of Cinema
- Best use of Radio
- Best use of Magazine
- Best use of Newspaper
- Best use of Out of Home
- Best Use of Sponsorships
- Best use of Interactive (Web and mobile)
- Special Events/Stunts - including "never used before media"
- Multiple/Mixed media
At least two original, as well as eight duplicate copies of the completed entry form (downloaded from www.amasa.org.za
) and supporting material must accompany each entry.
An entry fee of R550,00 including VAT per campaign is payable on entry.
Judging will take place on 9 March 2007, finalists will be announced at AMASA's AGM on 4th April and winners on the night of AdFocus, 21 May 2007.
For further information, visit the AMASA website/Roger Garlick Award/Criteria page or e-mail