Superbrands identifies and pays tribute to exceptional brands by recognising, rewarding and reinforcing leading brands from all over the world. Brands do not pay or apply to be considered. The entire selection process is independently administered by The Centre for Brand Analysis. When considering individual brands, both the experts and consumers are asked to bear in mind the following definition of a Superbrand: "A Superbrand has established the finest reputation in its field. It offers customers significant emotional and tangible advantages over other brands, which (consciously or subconsciously) customers want and recognise."
All Superbrands must represent quality, reliability and distinction.
The award was given by Superbrands for the East African region, where Alliance Media has their own billboard and airport advertising operations in Kenya, Uganda, Tanzania, Rwanda and Burundi.
The Alliance Media brand has become recognised as the premium brand in the Out of Home (OOH) Media sector across Africa, where the company operates over 25,000 advertising sites in 23 African countries. "We have been able to stand out above other companies through our vast pan-African network of premium sites and our untarnished reputation of delivery to Africa's most valued brands,"
said Group Sales & Marketing Director, Greg Benatar.
The award was granted soon after the company achieved first place in the category of Outdoor Advertising by the independent PMR awards at a ceremony in Lusaka, Zambia in April 2013.