By adding Harare to its destinations, "KLM (now) has a strong network and position in Africa," said executive vice-president for marketing, Pieter Bootsma, in a statement on the airline's website.
KLM has selected Alliance Media as its media partner in order to promote the service and Alliance Media Zimbabwe
, who holds the exclusive advertising concession to all of Zimbabwe's airports, has installed media within the airport for KLM.
Alliance Media was awarded this contract by KLM on the basis of work that Alliance Media currently undertakes for KLM in other countries.
Alliance Media is widely recognised as Africa's largest out of home media company, operating airport and outdoor media in 23 countries on the African continent.Billboards
and Airport Advertising
in Zimbabwe can be booked by contacting Alliance Media Zimbabwe at moc.aidemecnailla@ewbabmiz
Bookings for Billboards and Airport media in other African countries can be booked by contacting moc.aidemecnailla@ofni