In being identified for the award, Alliance Media, who has become known as the leader in billboard advertising
, was recognized for innovation, sustainability, growth, and a significant size and quality of operation. The award positions Alliance Media alongside other award-winning organisations such as MTN, Pick n Pay, Kumba Iron Ore, Kraft Foods, among others.
The accolade, certified by ABC, was granted after surveying 20,000 companies, and a note from Ralf Fletcher to Alliance Media's CEO, stated "This excellent accomplishment...reached under these trying economic conditions is testament to your organisation's stature"
"Alliance Media has, over the past fifteen years made a material investment into the development of our media and this is now visible on the streets of Africa. This investment clearly demonstrates our commitment to the continent and to our clients brands. The philosophy driving our investment has been the ability to provide our customers with a product that effectively differentiates their brand form the surrounding clutter with minimum media wastage. We are proud that Africa's leading brands have recognised this, and we are thankful to our committed team for their consistent strong performance. The Alliance Media brand has grown to become one aligned with innovation, quality and service across the African continent and we will continue to invest and grow for our clients," said Greg Benatar, Group Sales and Marketing Director of Alliance Media.