Located in the city's busiest and main street, Kampala road, the branding dominates the landscape, providing respite from the capital city's clutter.
The wrap is part of Fanta's initiative to show their brand as young, modern and innovative. Rita Tsehai, Coca-Cola's marketing manager for Uganda, said that "this new iconic site has given great exposure and reclaimed the 'wowness factor to the Fanta brand'"
The site is owned by Alliance Media, who are known as Africa's leader in outdoor and airport advertising. Aside from having building wraps, Alliance Media dominates the Ugandan outdoor advertising
market with their holding of large format billboards
, street furniture, gantry signs and the ownership of the exclusive airport advertising
Alliance Media operates in 18 African countries and media can be booked by contacting the Africa division at Alliance Media South Africa
or on +27 11 880 4664.