"The brief was to create high frequency large format outdoor sites around the country," said Alliance Media Poland General Manager, Grzegorz Pawlak. "We were pleased to have installed a number of key sites around the country, and the results have been great in launching the new vehicle models."
Alliance Media Poland is a subsidiary of the European Division of the Alliance Media group, and has been operating successfully in Poland since 2000. The company was pleased to have won the European medal for media innovation in 2002. "We have over 6000 sites in Poland, and our innovation has been well received in the local market, enabling us to be the leading supplier to the countries largest brands," said Pawlak.
Alliance Media's Africa division has offices across the continent, with over 20,000 outdoor media
sites in both capital cities and in the rural African environment. The Africa division also boasts being the largest airport advertising
concessionairre on the continent, having more airports under management than any other outdoor media
Greg Benatar, Regional Director said that the innovation used in the European division is a great benefit to the Africa division, who has used many of these innovations in Africa. "We are generally known on the continent as the 'African Outdoor Leaders
'. In addition to our vast coverage on the continent, our innovation has helped to give us this leading edge."
A list of Alliance Media's African footprint can be found on the company website, www.alliancemedia.com