The building wrap is placed facing the popular Harrison street bridge, which faces all commuters using this busy bridge as well as all those using the popular Park Station terminus. The wrap is made up of five panels placed at right angles and the creative was carefully planned to use this layout.
"We are very pleased with the results of this building wrap, the site is ideal for the target market, and the creative was perfectly executed," said Linda Williams, at Media Intercept, the Media House that booked this site.
Alliance Media has recently increased the number of building wraps in their Gauteng portfolio and is pleased to have new sites on offer in Rivonia, Sandton and the growing CBD area. According to Julie Mansour, Alliance Media's site development executive, "Our portfolio of new sites has grown dramatically over the past few months, driven both by client demand and the strong relationships that we have with our landlords. We are known in the marketplace as having a high regard for legislation, and all our sites are fully council approved."
Alliance Media's Africa division has offices in 15 African countries and is proud to be the largest airport advertising concession holder on the continent. In addition to airport advertising, Alliance Media has a network of over 20 000 roadside billboards
and street furniture products, being Bus Shelters, Street Finders and Suburban Signs. Alliance Media entered the South African market as a media owner only two years ago and has in a very short period built up a network of billboards
, wall murals and building wraps, which, according to Mansour, "are all located in areas that take into account our new South African economy".