"More recently though we have been in contact with many companies in the industry asking for assistance and the response has been very encouraging."
Most notably companies Troika Imagineering Works, Mortimer Harvey (Pty) Ltd, DStv Media Sales, Red Cherry Media Holdings, Underline Advertising, YFM, HG80, Ogilvy Africa, Capricorn FM, Nu-venture Media, Stick, Joe Public, M&C Saatchi Abel and Mindshare have all pledged their support by paying their annual contributions.
"Corporate donations are the fallback that the ABF survives on," says Vallance. "We are grateful for the generosity displayed by the industry so far but will continue to knock on doors this year to ask more companies in the industry to support their own."
The ABF will be presenting certificates to companies that have provided donations at its AGM to be held on the 7th April at Draft FCB.
For more information on the ABF or the AGM, please contact Sharlene on 083 452 6191 or az.oc.ten@enelrahs