Home is where the slyders are

Egg director Terence Neale's latest ad for Chicken Licken Slyders will leave audiences asking, "Please, sir, can I have some more?" The concept for this commercial, devised by Net#work BBDO, involves a gloomy orphanage, a cheery couple, and a delightful twist. (Think M. Night Shyamalalalalalaalan.)
Home is where the slyders are
Terence jumped at the chance to work on Chicken Licken, with its trademark off-centre approach to humour, again: "Chicken Licken is an amazing brand to work on," says Terence, "You can feel the trust between the agency and the client. It creates an environment where everyone is working to produce the best possible outcome."

His knack for directing performance shone through in all of the carefully chosen cast. He shared a special insight on working with children: "I think kids get intimidated when they feel like they are surrounded by people smarter than them, but thanks to the creatives and me, that wasn't a problem at all."

The abovementioned creatives - Rob McLennan, Graeme Jenner, Cara Messias and Clayton Swartz - all thank you, Terence, and look forward to briefing you again.

For more information, visit www.eggfilms.tv.

25 Jan 2013 10:08