Conceptualised by Singh and Sons and directed by Humanoid's Terence Neale, Texa 'Bow', 'Hug' and 'Fist Pump' form a campaign of three humorous spots for Pharma Dynamics.
The second spot vying for one of the coveted awards is the honest portrayal of AIDS sufferer 'Selinah', in a commercial for the Topsy Foundation conceptualised by Ogilvy Johannesburg and directed by Kim Geldenhuys. The spot highlights the recovery of a real AIDS sufferer, shot over 90 days and edited down into a 90-second spot.
The 51st annual Clio Awards will be held on the 26th and 27th of May in New York City.
See the Texa campaign here
See the Topsy campaign here