Sunu the most awarded director at #Loeries2017

Egg Films' Sunu was the most awarded director at The Loerie Awards; his Absolut One Source campaign with Native VML and Khuli Chana took home 11 awards from 15 nominations: two Golds, three Silvers, two Bronzes and four Craft Certificates, including one for Direction.
Sunu the most awarded director at #Loeries2017
Sunu the most awarded director at #Loeries2017
Sunu the most awarded director at #Loeries2017

Original Is Never Finished, Egg’s adidas Originals campaign with Johannes Leonardo and RSA Films, was another big winner, picking up two Gold Crafts awards, for Terence Neale’s direction and William Boyes’ production design.

In all, Egg took home 13 awards, the most of any production company, even without counting Kyle Lewis’ Gold, four Silvers, three Bronzes and a Craft with their sister company Arcade Content or Dan Mace’s two Bronzes and a Craft with Groundglass for Tusker Here’s To Us with Net#work BBDO.

"In tough economic times when most marketers are being conservative, it's great to get the opportunity to produce such brave work for Native VML and Absolut and Johannes Leonardo and adidas Originals. Thanks to everyone who helped make these jobs such a success,” says executive producer Colin Howard. “We’re delighted for Sunu and Terence and all our amazing crew who were recognized with craft awards, from William’s production design on adidas Originals to Orangotang Music’s sound design, Gordon Midgely’s edit, Rory O’Grady’s cinematography and Sylvia Tetteyfio’s production design on Absolut.”

Egg had 23 finalists going into the weekend, not counting Arcade Content’s 16 and Dan Mace’s seven for Tusker.

Earlier this week, Egg found out Original Is Never Finished is shortlisted for Branded Entertainment: Music and Film: Short Form at The Clio Awards. Since the start of the year, Egg’s ads have racked up over 100m views online and a host of accolades, including a Grand Prix and Gold at Cannes Lions.


Cassper Nyovest 'Mr Madumane (Big $pendah)' music video, directed by Kyle Lewis from Egg Films on Vimeo.

About Sunu

Hailing from the townships of Zimbabwe during the turmoil of the Civil War, Sunu’s career path reads more like a movie than real life. His sporting abilities enabled him to travel and study, resulting in a degree in Organizational Psychology from the University of Cape Town. Despite a promising banking career, Sunu’s dream of filmmaking soon took over. Within three short years, he received several prestigious directing awards for commercials such as Nike and Coca Cola, while his short film, Riding with Sugar, was screened at Cannes. In 2006, Sunu landed his first feature directing assignment with Lionsgate, Pride, which tells the true story of Jim Ellis (played by Academy Award nominee Terrence Howard) – a black swimming coach who transformed the lives of troubled inner-city youths in Philadelphia. Sunu returned to South Africa in 2013 and quickly picked up where he left off, directing commercials for high-profile brands such as Standard Bank, Vodacom, and South African Breweries. His One Source music video with Khuli Chana for Absolut won Gold, two Silvers and a Bronze at Cannes Lions in 2017, after being the most awarded campaign at The Bookmarks. See more of his ads at

About Egg Films

The most awarded South African production company in 2017, Egg Films represents directors Brent Harris, Dan Mace, Dani Hynes, Kyle Lewis, Lebogang Rasethaba, Slim, Sunu and Zwelethu Radebe. We do TV ads, music videos, short films and other things too. For more information, visit

24 Aug 2017 11:47