Slim's imagination runs wild

Egg Films' director Slim is behind two of the most entertaining spots on South African screens at the moment: the magical realist Standard Bank ad and the Act II Popcorn action film.
Slim's imagination runs wild
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Standard Bank's new app aims to put childlike joy back into managing your finances, so TBWA\Hunt\Lascaris' launch commercial uses a girl's journey to an inner-city ATM to recreate that 80's sense that technology is magical.

In keeping with the 80's styling, Slim and his talented art department created 90% of the girl's imagination in camera, with Sinister Studios handling the rest in post.

For Volcano's Act II spot, Slim created a cops and mobsters chase sequence that our protagonist happens to be in the middle of, a twist to show that the pre-packed popcorn is not just for movies anymore.

Lead actor Regan Ross did all his own stunts, including an eight-meter jump seven floors up with the stunt and rigging team from Neill Blomkamp's Chappie.

18 Mar 2014 12:09