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Clockwork is a Johannesburg and London-based through the line agency focused on building meaningful connections with brands and their audiences. Independent. Integrated. Inspired.
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The creative industry needs a leadership overhaulThe vast array of creative industry titans, both individuals and companies, to have fallen on the wrong side of moral history in the last 10 years may be a profoundly illuminating sign of the state of leadership in these spaces. I mean, if the mind behind the wholesome Pixar classic, UP!, turned out to belong to an altogether unwholesome man, then is anything sacred? 19 Oct 2021 Read more

Clockwork delivers integrated marketing excellence with 17 finalists in the Assegai Awards 2021Clockwork is proud to announce strong results in the Assegai Awards 2021 finals announcements, with 17 nominations across five campaigns. 14 Oct 2021 Read more

Let's stop calling content marketing 'thought leadership'We're all nauseated by industry buzz words. Phrases adopted in the marketing world lose weight, meaning and gravitas through sheer misuse, ultimately reducing them to lesser or, in fact, incorrect versions of themselves. 5 Oct 2021 Read more

Clockwork takes home 7 Supersonic New Generation Awards for digital excellenceClockwork celebrates another seven wins after the announcement of the 9th annual Supersonic New Generation Awards 2021, held virtually on 23 September. 28 Sep 2021 Read more

People are people so why should it be?So we're different colours and we're different creeds
And different people have different needs
It's obvious you hate me though I've done nothing wrong
I've never even met you, so what could I have done
 15 Sep 2021 Read more

Why we should #RewriteOurProverbs to change the GBV narrative in SAProverbs are a part of us as a collective society. They can be called axioms, sayings, and adages and are only really explicable by action. Generally, it's an older saying without a known author that's considered wise and true across certain societies. They're important, timeless, and comforting in their general relatability, truth, and reflexiveness on society at large. Basically, they're indicative of the values of a society and all it holds as true. Through the ages, proverbs have been used to indicate how women should conduct themselves and proverbs all over the world carry the tradition of misogyny as ingrained within its words passed down from generation to generation. 13 Sep 2021 Read more

Clockwork's Marketing Learnership Programme is now open to applicantsYoung marketing learners can jump on the right path with free education and work experience by applying for Clockwork's annual Marketing Learnership Programme, which is now open to applicants. 9 Sep 2021 Read more

Green Door Women's Shelter rewrites African proverbs to shift the narrative on gender-based violence"We can't change the past, but we can start a new story for all South African women." - Brown Lekekela, founder of Green Door 24 Aug 2021 Read more

Gaming as a new marketing platformGaming, including online gaming, as a hobby has seen incredible rapid growth over the last few years, with lockdown and Covid-19 just acting as accelerants. Shifting drastically from niche cliques into extensive mass markets, alongside gaming's growth comes new opportunities for brands to align appropriately and turn the sector into a lucrative playing field for brands and organisations to explore. 13 Aug 2021 Read more

Clockwork brings home 9 Cannes Lions for Xbox with McCann collab campaignClockwork, once again, delivers for the Xbox account by scooping a total of nine Cannes Lion Awards, with a further five shortlists for its Visit Xbox - The Birth Of Gaming Tourism campaign. 29 Jul 2021 Read more

Clockwork welcomes Mathabo Diale as client service directorClockwork is thrilled to announce the appointment of Mathabo Diale in the position of client service director. 20 Jul 2021 Read more

No more tough guys, just good fellas, pleaseSince around the 1920s, when the sales era of advertising was introduced, marketing has been building visual gender stereotypes to convince people to purchase products and leaning heavily on societal biases for genders as part of their product or brand story. 8 Jul 2021 Read more

Clockwork digital campaigns receive 5 nominations at the Bookmark Awards 2021Clockwork's interactive communications campaigns continue to make waves in the South African advertising and marketing industry, with five solid nominations at the annual IAB Bookmark Awards - the benchmark for tech, digital and leading edge innovation. 22 Jun 2021 Read more

Q&A with Penny Motsamai, public relations director at ClockworkPenny Motsamai takes us behind the scenes of Clockwork and her new role as public relations director. 21 Jun 2021 Read more

Is YouTube being underutilised by South African brands?YouTube has grown rapidly over the past few years in South Africa. However, the channel is still an enigma to many brands, especially in South Africa. 15 Jun 2021 Read more

Clockwork named African Consultancy of the Year at the Sabre Awards EMEA 2021The winners of the Sabre Awards EMEA 2021 were announced on 9 June 2021 with fantastic news for Clockwork, which walked away with big wins in some of the stronger contested categories. 10 Jun 2021 Read more

Clockwork appoints Penny Motsamai as public relations directorClockwork is proud to announce the appointment of Penny Motsamai as public relations director. Motsamai has been with the agency running the Standard Bank public relations accounts since 2019 and is a seasoned professional with a tremendous amount of experience in both client and agency side of corporate and consumer divisions. 8 Jun 2021 Read more

Clockwork picks up major wins at the 2021 Prism Awards for Netflix: Blood & WaterClockwork has enjoyed another successful run at the annual Prism Awards with the dynamic communications campaign for local production Netflix: Blood & Water, a collaboration effort with Eclipse Communications that took home a total of four awards across various categories. 7 Jun 2021 Read more

The power of using Segmentation and Personas in marketing and defining the role of bothThe rise of digital media and the demand for personalisation by the ever-evolving connected consumer has put pressure on brands to become more specific in their advertising efforts. 21 May 2021 Read more

Clockwork excels at the African Sabre Awards with clients Netflix and Xbox as forerunnersSouth African full service advertising agency Clockwork is proud to announce six take-homes from the globally-revered African SABRE Awards, with two Winner trophies and four Certificate Of Excellence Awards. Clockwork's clients Netflix, Xbox, Standard Bank and Acer were among the campaigns that picked up accolades. Clockwork has recently opened a brand new branch in the UK. 5 May 2021 Read more

Clockwork expands to the UKEx-Engine CMO Richard Dutton and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first expansion of South African full-service advertising agency Clockwork, founded in 2010 in South Africa. 1 Feb 2021 Read more