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Shaun Frazao appointed as strategy partner at Wavemaker Worldwide in LondonShaun Frazao, Wavemaker South Africa's chief strategy officer, has been appointed as strategy partner in the Wavemaker Worldwide team in London. Frazao started his career with Wavemaker in 2019 as head of digital and content, with the mandate to manage the digital team, build out a content offering and bringing in new business. 13 Oct 2021 Read more

The power of a healthy working environmentI've worked in media for many years, and I've had my fair share of different working environments at agencies both big and small. But it was only when I joined Wavemaker that I realised that the key to getting people management right lies in creating a sense of family, and respecting and prioritising diversity and inclusion. 3 Sep 2021 Read more

Tips on managing mid-year fatigueThere's no denying it: I'm absolutely in love with media and marketing. But that doesn't mean it isn't a very demanding industry. If you don't prioritise taking care of yourself, the stress of working in this field can, ultimately, take its toll on your physical and mental health. 16 Aug 2021 Read more

One size doesn't fit all: Advice for brands seeking to access the African marketWhen entering a new market, brands have to do a lot of intensive research. They need to test the market thoroughly to see how their brand will perform, examine consumers' habits, assess their local competitors and decide how best to make their mark. It's never an easy journey. This process can be particularly challenging in the African market, which many brands, especially global brands, battle to access. 12 Aug 2021 Read more

Wavemaker's business unit director shares her top tips on working with global brandsOver the years, Cheryl Dube has worked as a strategist on a variety of brands. The most challenging and rewarding experiences she's had during this time, she says, have been in the work she's completed on global brands. Here are some of the critical lessons she's learnt along the way. 27 Jul 2021 Read more

Huawei and Wavemaker launch a new, innovative digital advertising platformMultinational technology company Huawei has partnered with Wavemaker South Africa, the regional division of the world's fifth largest media company, to roll out Huawei Ads. Huawei's new advertising platform is disrupting a space that has seen little disruption in recent years, with monoliths largely dominating unchallenged. 14 Jul 2021 Read more

Does Youth Day really matter today?It is 45 years later after students marched in Orlando, Soweto against an unjust system. Is the struggle still the same or has anything changed? How is the celebration of this day relevant to the youth of today? 30 Jun 2021 Read more

Merissa Himraj appointed as managing director of Wavemaker South AfricaWavemaker South Africa is delighted to announce the appointment of its new managing director, Merissa Himraj. 2 Jun 2021 Read more

Everything you know about digital reach is wrongIn its essence, an effective media plan ensures that you reach as much of the right audience as possible in the most cost-effective way. And don't get me wrong, driving engagement, building affinity, and delivering on conversions are also crucial objectives, but they deliver much better results when they are underpinned by an approach that focuses on reaching the right audience, in the most cost-effective way. 6 May 2021 Read more