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Founded in 2010, Irvine Partners is a full-service public relations and integrated marketing agency with offices in London, Cape Town, Johannesburg, Nairobi and Lagos.
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Business leaders need to get serious about hybrid working - here's why and howWork - specifically where it gets done - remains a topic of discussion in boardrooms and video calls around the world. When the pandemic forced an almost-overnight transition to remote work in March last year, few could foresee just how profoundly the move would impact the way we work. 8 Oct 2021 Read more

Radisson Hotel Group announces a record year in Africa, with 13 hotels and 2,500 rooms signed to dateRadisson Hotel Group, one of the world's leading hotel groups, this month announced a hotel expansion record in Africa with 13 signings to date, translating to a new hotel signed every 20 days. 4 Oct 2021 Read more

New white paper confirms vaping worksWhile businesses and people continue to embrace rapidly evolving technologies, governmental policies have been slow to catch up. More often than not, policies that do not fully realise the benefits of disruptive technologies can deepen the social inequalities within society. 22 Sep 2021 Read more

Investors are flocking to Mauritius. Here's whyBest known for its exquisite white beaches and get-away-from-it-all lifestyle, Mauritius is about so much more these days. In fact, the island paradise is currently the highest ranked economy in sub-Saharan Africa, according to the World Bank's Ease of Doing Index. 30 Jul 2021 Read more

Why South Africa needs evidence-based regulations for vapesMuch has been said about South Africa's imminent Control of Tobacco Products and Electronic Nicotine Delivery Systems (COTPENDS) Bill, but not enough about its critical oversight in respect to electronic vapour products (EVPs). Asanda Gcoyi, CEO of the Vapour Products Association of South Africa (VPASA), outlines how important it is to look at context-specific scientific evidence when legislating EVPs. 4 Jun 2021 Read more

Cheapflights appoints Irvine Partners as their South African PR agencyIrvine Partners public relations and integrated marketing agency has been awarded the Cheapflights communications account in South Africa. Irvine Partners will be responsible for reintroducing Cheapflights into the market as the travel industry recovers from the devastating impacts of Covid-19, and making the public aware of the various offerings available on the popular travel platform. 1 Jun 2021 Read more

Snowflake extends the power of The Data Cloud by launching in South AfricaSnowflake, the Data Cloud company, has officially arrived in South Africa and will kick off with an insightful virtual event on 2 June, aimed at a business audience. 27 May 2021 Read more

Belong, believe, behave: The drivers underpinning real engagement and value for both customers and brandsBrands have had to adapt rapidly to a new reality, not only because of the impact of Covid-19 but also because of the exponential impact of technology on our customers' expectations. Before we rush ahead and innovate for innovation's sake, however, it's critical that we keep some fundamental human truths as our guiding light. Sometimes the truth is much simpler than we imagine, and stripping away, or at least hiding the tech smarts from view, can add the most value in our shared experiences. 17 May 2021 Read more

Why we should use the e-commerce boom to support brick and mortar storesWhen the pandemic hit and the first lockdown arrived, everything ground to a halt. Looking at sales volumes from merchants trading on the SnapScan platform, we saw activity plummet by 50%, likely consistent with what the wider economy also experienced. But this plummet of activity didn't last long and with the swift onset of the e-commerce boom by the following month, in May 2020, we were seeing record numbers which have continued to grow month-on-month to date. This is fantastic news for online merchants, but where does it leave traditional brick and mortar establishments, and more importantly, how can we support these smaller businesses and the locals who run them to ensure they thrive? 20 Apr 2021 Read more

One year on: 3 ways in which Covid-19 has impacted the SA venture capital spaceIt's been just over a year since South Africa went into lockdown. At the time, there was still hope that the country could isolate and contain the disease, allowing economic activity to continue as normal. Few could've forecast the toll the following months would take on our lives and livelihoods. 9 Apr 2021 Read more

The Business Exchange launches unique dollar-based offshore investment opportunity in MauritiusServiced office space provider The Business Exchange (TBE), in partnership with Maxcity Properties, the largest and most established real estate company in Mauritius, has launched an exciting new opportunity, offering investors the unique chance to own offshore property in Mauritius, a dollar-based country. 9 Apr 2021 Read more

Wide-eyed shockers: 5 things that could happen in the blink of an eye... and how to deal with themResearch suggests that the average person blinks approximately 15 to 20 times each minute with each blink lasting for about 400 milliseconds. Based on this estimate, the average person blinks for 10% of the time they are awake or between 5.2 and 7.1 million times a year. 8 Apr 2021 Read more

Karri donates half a million rand to South African schoolsCampaign aims to encourage school fundraising by sharing R500,000 with parents to support their schools. 8 Feb 2021 Read more

What does the proposed tobacco bill mean for vaping in SA?This opinion piece is part of VPASA's (Vapour Products Association of South Africa) We Are Not Tobacco (WANT) campaign, which seeks to differentiate electronic nicotine delivery systems (ENDS) from combustible tobacco products. 22 Jan 2021 Read more

Could rising consumer debt in SA stimulate the growth of the rental goods economy?The disposable income of South Africans halved in the second quarter of 2020, according to data from the Reserve Bank. 11 Dec 2020 Read more

Radisson Hotel Group opens 12th hotel in SAWith South Africa's borders now open for national and international travel, Radisson Hotel Group's commitment to reigniting - and growing - the country's tourism industry while also creating new employment opportunities is welcome news. 9 Oct 2020 Read more

Thinking of visiting the Kruger now that travel is allowed? You'll be thrilled to see what's new thereMid-year has always been a popular time for South Africans to travel to and to enjoy what the Kruger National Park has to offer. So, it's been frustrating for many people that, with lockdown, travel to the park - and indeed elsewhere too - hasn't been possible. In fact, until just recently, we were not able to move much further than our own cities. Now that restrictions have been eased, however, there's bound to be lots of excitement about the prospect of heading to one of Africa's largest game reserves, and a favourite among South Africans. 17 Sep 2020 Read more

Freeing up the big bosses to focus on their core role of getting back to businessBusinesses big and small, wherever in the world they may be, are struggling in the Covid-19 reality. For many bosses, they're suddenly finding themselves juggling many tasks and finding solutions for a range of operational obstacles that simply weren't previously part of their job description. What this means is that they're losing time spent focusing on what's most important - their core business of getting back to business. 31 Aug 2020 Read more

Home-buying in the unforgiving 2020 - it's good news if you have your affairs in orderThey say every cloud has a silver lining and many of us are desperate to discover that glistening edge in 2020 - a year that, thanks to the Covid-19 pandemic, has been unlike anything we could have predicted at our December-31st celebrations. 28 Aug 2020 Read more

Debt levels in SA could finally see the growth of the rental goods economy"Every time you borrow money, you're robbing your future self." - Nathan W. Morris, personal finance expert. 7 Aug 2020 Read more

Swapping outsourcing for in-house expertiseLessons from personal experience -- Shaune Jordaan, Hoorah Digital 10 Jul 2020 Read more

Beat the lockdown blues with #LoveCapeTownSouth Africa has been in lockdown since the end of March, and even with the easing of regulations, movement and gatherings remain restricted as we unite to contain the spread of Covid-19. 2 Jul 2020 Read more

Offices need to go above and beyond for health and safetyAs a number of offices around the country were reopened this week in line with the Level 4 lockdown regulations, companies found themselves scrambling to put in place the essential measures to ensure a healthy work environment for returning staff. David Seinker, founder and CEO of The Business Exchange (TBE) serviced office spaces, shares his thoughts on how companies can keep their employees safe during these unprecedented times. 15 May 2020 Read more

Pivoting on a budget: Driving effective marketing in a 'cut-back' economyThe mental processing of lockdown looks a lot like the five stages of grief. As entrepreneurs, we initially denied the impact on our businesses; we were used to working from home - what would the difference really be? Confronted with the stark increase in home responsibilities with a correlated decrease in wine supplies, anger set in, followed by a quick shift into depression. Our bargaining attempts saw us avidly signing petitions to lift sales bans on rotisserie chickens and cigarettes. Battles hard-won and the lockdown essentially extended, we entered a new phase I've dubbed panicceptance - a state of accepted reality underpinned by feelings of sheer panic. 5 May 2020 Read more

Can South Africa's coastal infrastructure survive corrosion?South Africa has a coastline of over 2,850 kilometres and an extensive, complex and vastly expensive infrastructure has developed along the coast over the past 100 years. This ranges from luxury houses at coastal holiday resorts and quaint villages, to rail and industrial infrastructure in the form of warehouses, cranes, electrical pylons and structural steel. The bulk of this hugely costly infrastructure is concentrated up the west coast at Saldanha Bay, around Cape Town, along the Garden Route, at smaller cities such Port Elizabeth and East London, around the Durban metropolis and at the Richards Bay coal terminal. 24 Apr 2020 Read more

How the digitally savvy CEO approaches business todayWhether your business is focused on auditing, apple farming or architecture, it needs to have a digital arm. By now most business leaders accept that 'digital' is - or should be - an integral part of the organisation's approach to its activities. 14 Apr 2020 Read more

How co-working can be good for the bottom lineCo-working isn't a just a fad among freelancers and startups. There are a number of big corporates who are finding the allure of co-working too strong to ignore, for a number of reasons - the main one being that it's good for their bottom line. David Seinker, CEO and founder of The Business Exchange (TBE), unpacks the why and how. 16 Mar 2020 Read more

Heed the health of your liver this holiday seasonAs a holiday mantra "eat, drink and be merry" has a great ring to it. What's the festive break if not to feast on the food and drinks we love with the people we love? 17 Dec 2019 Read more

Geneva Fintech Association (GFA), MENA Fintech Association (MFTA) ink partnership deal to promote inter-regional growthAt the Abu Dhabi Fintech Festival, which took place in Abu Dhabi, UAE, from 21 - 23 October 2019, the Geneva Fintech Association and MENA Fintech Association signed a Memorandum of Understanding (MOU). 8 Nov 2019 Read more

Tourism entrepreneurs from across South Africa shine in Airbnb's Faces of Tourism ExhibitionTourism is being touted as a key factor in economic growth and a crucial driver of job creation. Airbnb hosts a photographic exhibition that shines a light on unlikely entrepreneurs that are creating opportunities for themselves in the tourism industry 6 Nov 2019 Read more

Long live... you! Healthy habits that could add years to your lifeThe first person to live to be 1000 years old is alive today. 14 Oct 2019 Read more

Conservation = tourism = jobsThere is no doubt about the strong link between tourism and conservation. Many countries are taking advantage of wildlife tourism to help protect endangered species. But what about the corollary? As more and more species become endangered, this poses not only a threat to our natural ecosystem, but to the benefits of tourism, including economic upliftment. 23 Sep 2019 Read more

For the culture or from the culture?Every marketer's dream is to be able to influence pop culture or ride the wave and turn it into a thriving social campaign. If a brand can recognise the right opportunity at the right time, the effects can be immense. 13 Sep 2019 Read more

Creative - Meet dataMaking digital marketing playful, clear and simple, by combining data, creativity, and media tech. 10 Sep 2019 Read more