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ATKASA, a leading Digital Marketing Agency, combines progressive, data-driven thinking with in-depth knowledge garnered from many years experience within the digital space. Which translates to measurable results for our clients.
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5 digital marketing trends for 2022 and beyondGet noticed

You might already know that more and more people are heading online to find products and services, pushing more businesses to reach their customers online. As a result, it makes it difficult for brand and marketing managers to keep up with how to best reach those customers. One strategy today might not work tomorrow.
 3 Sep 2021 Read more

We need to talk... about why you need a specialist digital agency and more specifically, oursIt was the Instagram post that launched a thousand comments. Without going into great detail about the Instagram post in question - it's our belief that a few have already come to mind. We've all seen them, a few will remain seared into our memories and others have given rise to copycat posts. The social media posts that have elicited strong emotions, raucous laughter and disbelief amongst so many. 4 Mar 2020 Read more

A merging of mindsATKASA Digital Agency, with an inherent ethos of collaboration, are enormously proud to announce their partnership with Durban-based through-the-line agency, Initiative. As a direct result of this newly forged partnership both agencies are perfectly poised to offer their respective clients a truly three-sixty-degree marketing solution. 5 Jun 2019 Read more

Does public relations have a role to play in politics?Unless you've been living under a rock, you must be aware of the numerous court judgements, that have led to the various commissions of enquiry that have been established to investigate corruption and maladministration within various arms of the South African Government. One of the key investigative enquiries, must surely be the Zondo Commission, headed by Deputy Chief Justice Raymond Zondo, and which revelations have been nothing less than explosive. Even in a scandal-weary nation such as ours, the claims that are being made beggar belief. In this instance, truth really is, stranger than fiction. 12 Apr 2019 Read more

Making your business recession-proofIt's no surprise to any South African in both the public and private sectors, that the economy is contracting and that as a country we are in a technical recession. This coupled with the recent petrol and energy tariff hikes, has left the nation stunned. 11 Mar 2019 Read more

ATKASA - Ahead of the gameWhen thinking of digital agencies one can be forgiven for assuming that one digital agency is much like another. That words like "disruption", "innovation" and "blue sky thinking" are oft-used phrases bandied about by semi-talented young hipsters, that often fail to culminate in any tangible results for their clients. More often, the dubious agencies in question, are more interested in winning those much-coveted awards, than in delivering any real return on investment. 12 Feb 2019 Read more

Trend Watch 2019 - Part 1As is our custom at ATKASA at the start of a new year, we like to review the trends that are predicted to inform not only our cultural and social paradigms, but also those that will influence our interpretation of design, web design and the colour palettes forecast for 2019. 24 Jan 2019 Read more

Artificial Intelligence: the future of digital marketingLearning and understanding artificial intelligence will become mandatory for marketers as we have reached a stage in our evolution so to speak, where if you do not incorporate forward-thinking technology into your strategy it might be considered wanting. 1 Jan 2019 Read more

The future of chat botsThe digital marketing space is one that is constantly evolving and generating new and ameliorate ways in which marketing can be done via methods which exceed that which is common. The ever-increasing number of competitors which emerge daily in the digital space make it vital for businesses to keep innovating. 18 Dec 2018 Read more