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MANGO-OMC a South African PR, communications and digital marketing agency with a network across Africa.
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Beyond measurePeter Drucker's quotation, "What gets measured gets managed", has become axiomatic of good business and rightly so, but it is worth noting that the oft quoted phase is a truncated version. The full quotation is: "What gets measured gets managed - even when its pointless to measure and manage it, and even if it harms the purpose of the organisation to do so." 11 Oct 2021 Read more

Covid-19 and the South African recruitment landscapeA recent analysis by the University of the Witwatersrand on the impact of Covid-19 on South Africa's labour market notes that "South Africa's lockdown was always expected to lead to substantial short- and long-term economic costs."1 In fact, the thirteenth edition of the South Africa Economic Update, Building back better from Covid-192, released in July 2021 by The World Bank, confirmed that "jobs have been severely impacted" and that "by the end of 2020, the number of employed people had fallen by nearly 1.5 million... with only 40% of employment losses having been recovered at the time of releasing this report". 5 Oct 2021 Read more

Are South Africa's socially deprived at greater risk for breast cancer mortality?By Dr Justus Apffelstaedt and Dr Fatima Hoosain, specialist surgeons with an interest in breast, thyroid and parathyroid health as well as soft tissue surgical oncology. 18 Aug 2021 Read more

Too muchery in a post-Covid workspaceChange of any kind is difficult. Our brains are hardwired to favour the familiar. But change in response to a pandemic that has ravaged the world for over a year is a challenge without parallel. 7 Jul 2021 Read more

The first clubfoot training webinarWorld Clubfoot Day takes place on 3 June 2021. This globally recognised day both celebrates the birthdate of the pioneering Dr Ignaçio Ponseti and highlights the highly treatable clubfoot condition. 1 Jun 2021 Read more

World Day for Culture Diversity to act as a stepping stone for greater cultural understanding and acceptance21 May 2021 sees South Africa join the world in celebrating World Day for Cultural Diversity for Dialogue and Development. This day has been held annually since 2001 when Unesco adopted the Universal Declaration on Cultural Diversity. 21 May 2021 Read more

Solar PV guidance for facility managersThe unpredictability and increases in the cost of electricity renders Solar Photo Voltaic (PV) an extremely viable alternative source of energy. Solar PV prices have dropped dramatically in recent years whereas the output power and efficiency per PV module ("panel") has conversely increased. 11 May 2021 Read more

The art of living and dying: A partnership storyDue to the Covid-19 pandemic, palliative care is now more in the mainstream eye than ever before. Dedicated to the holistic treatment of life-threatening diagnoses, as well as to the care of end-of-life patients, those in the palliative care sector are experts in promoting quality of living and dignity in death - a topic that has become increasingly relevant since March 2021. 6 May 2021 Read more

A tribute to a giant in the palliative care communityThe palliative care community mourns the recent passing of Dr Sarah Fakoodreen, a medical doctor, esteemed colleague and champion of palliative care in South Africa. Dr Fakoodreen, as she was fondly known, passed away suddenly on 14 March 2021 at the age of 72. 19 Mar 2021 Read more

Apffelstaedt, Hoosain and Associates renamed to welcome new associateThe established Apffelstaedt and Associates practice was renamed Apffelstaedt, Hoosain and Associates from 1 March 2021. 2 Mar 2021 Read more

Palliative care courses designed to empower healthcare and medical sectorThe Hospice Palliative Care Association (HPCA) recently launched three updated palliative care courses for a diversity of healthcare providers within the healthcare and medical sector. The courses aim to provide an overview of palliative care as well as orientate and introduce healthcare providers to palliative care principles and processes. The courses are available in both online and face-to-face formats (in alignment with pandemic restrictions). 23 Feb 2021 Read more

Accelerating access to palliative care is a fundamental human rightA webinar, focused on highlighting the imperative for a concerted and collaborative effort to accelerate access to palliative care during Covid-19 and beyond, took place on Sunday, 24 January 2021. 3 Feb 2021 Read more

Sustainability lessons from a pandemicIn 2020, the Covid-19 pandemic changed the global landscape into alien territory. On 26 March 2020, South Africa initiated lockdown and the last six months have created both opportunities and challenges for NGOs in South Africa. 2 Nov 2020 Read more

Unchartered waters: Our new normal and adjusting to itAll organisations (businesses, companies, non-profit organisations and more) have been dealt a tough blow this year. None of us expected what 2020 had in store for us, but we all adapted (or didn't) differently. At the same time, the new normal has meant different things for different people and for different organisations, therefore reinforcing different responses to it. The truth is that it has impacted many more aspects of our lives than we had anticipated - family lives, work lives and social lives. Let's look at just a few ways in which working and leading were impacted. 2 Nov 2020 Read more

Why authentic African fashion matters and how it is taking its rightful place on the global stage"Africa has shaken off its history of replicating international fashion trends, Africans are clearly defining what is African. Fashion is bringing about a new season of freedom and exploration into African narratives. Whether it is the music, art or the broader world of African design." 29 Oct 2020 Read more

PR agencies advocate for truth and professionalism in a hyperconnected world at Warsaw ConferenceA gathering of public relations professionals from across the world took place in Warsaw from 18-22 May, as senior practitioners joined together to discuss industry trends, best practices and share case studies during the International Public Relations Network (IPRN) Annual General Meeting and Conference. Aleksander Kwasniewski, former president of the Republic of Poland was the keynote speaker. He gave an impassioned speech about the importance of truthful, transparent communication in Poland's transformation over the past three decades. 6 Jun 2019 Read more

A journey continued: How Reach for Recovery and Dr Justus Apffelstaedt are supporting breast cancer patientsThe former head of the Tygerberg Breast Clinic, Doctor Justus Apffelstaedt is continuing his collaboration with one of South Africa's oldest, national, non-profit breast cancer support groups, Reach for Recovery, to raise awareness and funds for their Ditto Project. The collaboration in 2018 achieved media coverage valued at R1.7m and helped raise R4,351. 4 Jun 2019 Read more

Local digital talent agency app is revolutionising the casting process, for both talent and clientsWith an uptake of over 13,000 talent profiles and a 20-30% month-on-month growth curve over just nine months, the South African-created digital talent agency platform WeCast is challenging the traditional talent agency industry model. 24 May 2019 Read more

The globalisation decadeAn International Public Relations Network article authored by Nicole Capper, Managing Director of the South African member agency - MANGO-OMC (Pty) Ltd. 2 May 2019 Read more

Digitalisation, fake news and integrity: The changing landscape of PR globallyThe International Public Relations Network provides global insight on how PR agencies are adapting to the new PR trends 11 Mar 2019 Read more

Growth in International Public Relations Network reflective of growing trend of global collaborationsThe International Public Relations Network (IPRN), a leading organisation of independent public relations agencies representing more than 40 countries, announced this week that it has expanded its global reach with the addition of eight new member agencies from numerous countries in the world. 16 Jan 2019 Read more

Sishen Iron Ore Company - Community Development Trust (SIOC-cdt) invests in social impact research with a differenceIn November 2018, the Sishen Iron Ore Company - Community Development Trust (SIOC-cdt) contracted Citizen Surveys to conduct a needs analysis within the five local municipalities in which it operates. This will assist the Trust to update its Community Development Strategy and ensure that it can have a meaningful impact on these Northern Cape and Limpopo communities. 11 Dec 2018 Read more

Mikateko Media wins SAA, Sawubona accountStrategic communications agency, Mikateko Media, has announced that it has won the pitch to publish Sawubona, the magazine brand of South African Airways (SAA), for the next three years. Their first issue will be on flights from 1 October. 2 Oct 2018 Read more

Don't underestimate the link between PR and internal communicationsAfter more than a decade of working in the public relations industry, I am baffled by how many people still don't see the vital link between public relations and internal communications. While the value of both is widely recognised, there is often a missing link which companies should not underestimate. 20 Jun 2018 Read more

Retailers can now plan and improve customer service using a single business management platformConsumers hold all the power in today's market and retailers need to make the most of every interaction if they want to maintain a competitive advantage. Modern retailers can now run their entire operation, from point of sale (POS), e-commerce and loyalty programmes through to inventory management, financial reporting and business intelligence, with a single, integrated business management solution. 30 May 2018 Read more

nlighten and MANGO-OMC join forcesMANGO-OMC has been appointed by nlighten, leading South African customer experience specialists, to handle the public relations for their brand. 17 Apr 2018 Read more

Phumulele MdimaAccording to the Public Relations Society of America (PRSA): "Public relations is defined as a strategic communications process that builds mutually beneficial relationships between organisations and their publics." 26 Mar 2018 Read more

Citizen Surveys appoints Mango-OMC as their PR agencyCitizen Surveys, a leading South African market research consultancy for over 20 years, has appointed Mango-OMC to handle the public relations for their brand and for the South African Citizen Survey. 19 Mar 2018 Read more

Kerryn LloydAh, public relations, a term that is as vastly used as it is misunderstood. As a professional working in the PR space, I often find that there are still many misconceptions about the PR industry; and while I do find it infuriating, I've recently realised that it's up to us to not only fix this misconception, but also take charge of redefining public relations in totality. 14 Feb 2018 Read more

PR in the digital mixI recently read this piece by fellow PR practitioner, Michelle Garret. It speaks about the merging of earned and paid-for media and how that impacts the nature of PR, and it got me thinking. 7 Nov 2017 Read more

The state of digital mediaWhen writing about the state of digital media in South Africa, one needs to understand the climate of trust and how that which has traditionally been seen as news, has changed so dramatically. 15 Aug 2017 Read more

Flickswitch appoints Mango-OMC as their PR agencyThe leading provider of prepaid SIM management solutions in Africa, Flickswitch, has appointed MANGO-OMC to handle the public relations for their brand and services. 4 Jul 2017 Read more

Eat Out appoints Mango-OMC for seventh consecutive yearSouth Africa's guide to SA's best food doesn¹t mess with a winning recipe. 21 Jun 2017 Read more

Genevieve CuttsLife is flying by at the speed of coffees per minute. Every now and then we have to stop and take stock. One of the things I like to take stock of is how rapidly things are changing in the world of PR. 17 May 2017 Read more

The explainer video explainedTrends come and go. But with my more than ten years in PR I am sure of one trend that is here to stay - and that is video. We have all been watching video climb the popularity charts, as South Africans access cheaper data via wi-fi at home, mobile data bundles become accessible, broadband promises are slowly fulfilled and the millennial generation turn their backs on their TV sets. 24 Aug 2016 Read more

The state of the media nation - from a PR perspectiveThe State of the Nation address, statues, xenophobia, , signal jamming, load shedding and more have been a catalyst to many to step back and take a long, hard look at our beautiful country. Working as a PR and communication specialist, and talking to media daily for over a decade, my personal introspection included the growing challenges in the media landscape - political leanings, commercial versus editorial and a rapidly evolving digital landscape amongst others. 19 May 2015 Read more

Before you can start publicising an event, you need the basic details confirmed. 17 Jan 2015 Read more