Homenewsabout usContact UsWebsite
Welcome to the
Everlytic Press Office
Everlytic is the leading Cloud Marketing Software solution in South Africa. Every day hundreds of top South African and international companies use our software to send millions of messages to their customers and subscribers. With our bulk and transactional email and SMS engines you can manage all of your digital communications from one central hub. Whether it be newsletters and notifications, to statements and system generated messages, Everlytic is the leader in ensuring top delivery rates.
Follow us:
6 bulk communication tips to improve your marketing plan**This article was originally published on the Everlytic blog on 20 August 2021 26 Aug 2021 Read more

Winning the war for inbox attention: Simple strategies to land your Black Friday emailsTaking inspiration from the peppered moth, here's how to stand out in the proverbial internet crowd... 27 Jul 2021 Read more

You hate robocalls for the wrong reasonsThink back to your favourite robocall experience. You probably don't have one. Last week, at a dinner party, I asked the guests to recall their favourite robocall experiences. It was interesting and thrilling, not quite nobody enjoys receiving a robocall. I don't. You don't either. It is one of the few things people nearly unanimously unite behind. Why do businesses keep using the channel? Is there a better way to use it? Why do people hate it so much? 29 Jun 2021 Read more

What analysing 10 billion emails shows business leadersAccording to the Everlytic 2020 Email Marketing Benchmarks report, email subscribers who have been opening their messages have been more engaged with the content than ever. The Everlytic Email Marketing Benchmarks report is the largest email engagement study in South Africa providing a unique categorised analysis of the billions of emails sent in the country. 28 Apr 2021 Read more

Determining the net asset value of your data en route to deploying marketing automationHere are the key questions to ask and processes to follow before technology implementation. 4 Mar 2021 Read more

How to compete in the trust and attention economy with a budget-friendly data and automation strategyLeveraging your data is not a tech problem, it's about your internal coordination, team and resources. 1 Mar 2021 Read more

Everlytic launches channel partnership programme with focus on UK, Western EuropeEverlytic, South Africa's leading provider of multi-channel bulk messaging and automation-driven marketing software, recently launched its channel partnership programme with the aim of partnering with like-minded businesses and agencies in the United Kingdom, South Africa, Western Europe and Scandinavia. The pioneering technology company, which has been ranked the fastest-growing tech company in South Africa and the third fastest in Africa by Deloitte, is looking for channel partners that have existing, complementary relationships with customers who have a need for a bulk and targeted, automated digital messaging solution. 3 Dec 2020 Read more

Everlytic: One of SA's fastest-growing tech companies turns 10From its foundation a decade ago, Everlytic has evolved from being a bulk email provider to providing a comprehensive digital messaging platform that helps businesses communicate personally, reliably, and automatically using email, SMS, and voice broadcasting. This has helped propel the business to being one of the fastest-growing technology companies in South Africa. 23 Nov 2020 Read more

How email enabled NetFlorist to pivot and drive innovation during lockdownA highly customised email campaign boosted visibility and online sales of new service despite a difficult economic environment. 17 Nov 2020 Read more

Everlytic launches integration into Pipedrive to boost lead-nurturing campaignsThe integration will help Everlytic customers build trust with prospective clients at each phase of the sales funnel. 30 Sep 2020 Read more

Cracking the Privacy Paradox: How to future-proof trust in the fast-growing data economyTo leverage data and automated communications, marketers have to embrace responsible personalisation 8 Jul 2020 Read more

Everlytic launches new marketing guide to advanced communication automationEverlytic has just launched a new marketing guide on advanced communication automation. Why? Because they say that people do business with people. And it's true. But, in today's highly competitive, fast-paced world, communication automation is the only tool that enables you to give that personal touch without manually customising and sending every message. 10 Jun 2020 Read more

How automated communications can enhance customer engagement and brand loyaltyTechnology can drive dynamic content campaigns, at scale, while marketers embrace a more strategic role. 29 May 2020 Read more

Reduce the drop-out rate in SA's higher education institutions with digital transformationSouth Africa has many issues that education can solve. And while there's still much work to do, the most compounding misfortune of them all is probably the high drop-out rate - particularly at the higher education level. For students to 'give up' so close to the finish line, when there are tools available to universities and students to prevent it, is a tragedy. 9 Mar 2020 Read more

Use engagement principles to get your emails to the inboxEverlytic, a software company specialising in digital messaging and marketing automation, has released another thought leadership white paper. This time, explaining how businesses can improve their email delivery using email engagement principles, like database hygiene, refining email properties, optimising email composition and email testing. 10 Feb 2020 Read more

Everlytic's top software features from 2019As usual in Everlytic's development team, a lot has happened over the last year. And, looking forward, there are many more exciting things to come. So, before we get deep into 2020, here's a quick overview of some of the top software features they released in 2019. 31 Jan 2020 Read more

Video: Everlytic thanks clients for connecting with them in 2019The time's come to say goodbye to 2019. For Everlytic, this year has been one of change, growth, and success - something they say they couldn't have done without their clients, subscribers, and followers. So, as they do every year, they've compiled a video to say thanks. 12 Dec 2019 Read more

Maximise your content strategy with Everlytic's educational seriesEverlytic, a software company specialising in digital messaging and marketing automation, has released an educational white paper series that guides you through the process of researching, creating, launching, and running an effective content marketing strategy for your business. 28 Oct 2019 Read more

Everlytic releases affordable Microsoft Dynamics messaging pluginEverlytic has just released a new plugin for Microsoft's CRM software, Microsoft Dynamics 365. It allows businesses to send automated, Everlytic-powered bulk email and SMS messages directly from their Dynamics dashboard, targeting the right audience based on client interaction with their messages and lead status. This expands business potential with one unified platform for CRM and marketing needs. 4 Oct 2019 Read more

Everlytic launches South Africa's first voice broadcasting softwareEverlytic, Vox Telecom's digital communication and automation business, has just launched a groundbreaking new feature: voice broadcasting. The digital communications platform is the first and currently the only South African company to offer voice broadcasting as part of an integrated digital communication platform. This Everlytic system enables businesses to manage all their digital messaging (email, SMS, and voice broadcasting) from a single customer view; simplifying, personalising, and automating their marketing efforts. 23 Sep 2019 Read more

Why email marketing is still the most effective way to build customer relationshipsStrong customer relationships are built on trust, but how do you create and maintain personal relationships with thousands of customers? According to leading email service provider, Everlytic, you need a strong email marketing platform that can deliver personalised messaging. 18 Jul 2019 Read more

Old Mutual's app-to-email messaging: An Everlytic and Mirum case studyEverlytic and Mirum Agency collaborated on a project for Old Mutual's Dreams app. This allowed Old Mutual to automatically trigger emails that are personalised according to the user's answers to the app questionnaire. This complex project was executed easily via an API integration, custom template development, and expert trigger creation. And the results are remarkable. 24 Jun 2019 Read more

Everlytic releases highly anticipated 2018 Email Marketing BenchmarksEverlytic has released its latest Email Marketing Benchmarks report after analysing nearly four billion emails sent in South Africa in 2017 and 2018; the only locally relevant email metrics currently available at this scale. The report contains mean (average) and median email stats, per industry and across the board, on: 20 May 2019 Read more

Everlytic talks email marketing ahead of the IMC ConferenceOn 25 February, Everlytic's marketing manager, Karyn Strybos, was interviewed by The Touch Down podcast about Everlytic's partnership with the 2019 IMC Conference. 12 Mar 2019 Read more

This Valentine's Day, Everlytic is...This Valentine's Day, Everlytic couldn't help but get a bit mushy about love. Like they do in those classic 'Love is...' comics. So, they put their own spin on it. 18 Feb 2019 Read more

Top Everlytic features from 2018If you're anything like Everlytic, you got a lot done last year... and you have even bigger goals for 2019. In preparation for the new year, Everlytic is reflecting on the one that's passed; exploring how their platform has evolved and what it means for you. These are some of their favourite feature releases from 2018. 21 Jan 2019 Read more

Everlytic's 2018 holiday marketing tipsThe holiday season is upon us and that means people are spending more money than usual. Are they spending it at your business? With email marketing, you can cut some of the hard work out of finding new customers and market directly to your most engaged audience - your subscribers. Here's how to maximise this with our 2018 holiday marketing tips. 6 Dec 2018 Read more

Everlytic's top 13 campaign tips for Black Friday/Cyber MondayBlack Friday and Cyber Monday (BFCM) are on 23 and 26 November 2018. What does that mean for marketers outside of the US? You'll be surprised. In the last few years, the shopping frenzy has made its way to local shores, and businesses are seeing an impact. 18 Oct 2018 Read more

Everlytic launches new marketing automation feature: WorkflowsEverlytic recently released its new marketing automation feature: Workflows. A workflow is a series of messages triggered and managed by certain conditions and specifics in client data. The feature allows businesses to create personalised email and SMS communications that branch into custom journeys based on customer data, preferences, and subscriber interaction. 16 Oct 2018 Read more

A wonderful initiative: Door of Hope"Our children are our greatest treasure. They are our future." - Nelson Mandela 31 Jul 2018 Read more

Everlytic to present at Madex 2018Email marketing remains one of the most reliable and lucrative digital channels generating higher ROIs than instant messaging, social media, or mobile advertising. 30 May 2018 Read more

IMC Conference 2018: Insights into email and SMS marketingEverlytic is a Gold Sponsor of the upcoming IMC Conference and their Managing Director, Walter Penfold, will use this opportunity to share his insights on email and SMS marketing as a preview of what's to come. 23 Jan 2018 Read more

Email marketing growing in importance for SA brands and companiesWith all the hype around social media as the new darling of marketing, it turns out that a less sensationalised platform is arguably the real star. According to, email marketing has grown at about 83% worldwide over the past two years, placing it amongst the fastest growing marketing channels, along with video advertising and text messaging. 30 Oct 2017 Read more

Tap into hyper-personalisation with email marketingEmail marketing offers many personalisation options, yet not all brands are leveraging this functionality to their advantage. With the rise of hyper-personalisation that allows companies to target niche audiences with messages tailored to their real-time needs, marketers should ensure that they have the necessary systems in place to reap the benefits. 12 Oct 2017 Read more

Things get prickly at EverlyticYou've heard and read the story.... "It started in a bar in Fitzroy in 2004, two mates talking about the fashion trends that hadn't returned... and the moustache was one..." 17 Nov 2015 Read more

Catch Everlytic at IMCOn November 2 and 3, the IMC Conference will return to Johannesburg for its fifth annual conference in the City of Gold. 26 Oct 2015 Read more

Everlytic makes it to the top 10Leading South African email and digital communications solution provider, Everlytic, has been named as one of the top 10 finalists of the 2015 PwC Vision to Reality Awards Competition. 2 Sep 2015 Read more

Everlytic nominated for PwC Vision to Reality Awards CompetitionLeading South African email and digital communications solution provider, Everlytic, has been named as one of the Top 20 finalists of the 2015 PwC Vision to Reality Awards Competition. 19 Aug 2015 Read more

Everlytic joins the Mandela Day Million Meal ChallengeEverlytic this year showed its support for Mandela Day by joining the Stop Hunger Now Southern Africa Million Meal Challenge. 20 Jul 2015 Read more

Everlytic to present leading-edge email marketing research at IMCOn August 3 and 4, marketers are set to hit the Mother City as the IMC Conference returns to Cape Town for a fifth time. 10 Jul 2015 Read more

Everlytic inspiresWhat do 170 marketers and Everlytic have in common?

Well, the simple answer to this is email, and more specifically how South Africans interact with marketing emails.
 9 Jun 2015 Read more

Email marketers no longer need shoot in the darkLeading South African email and digital communications solution provider Everlytic has revealed the results of two intensive studies into the way that South Africans interact with marketing emails. 29 May 2015 Read more

Sam could be the oneEverlytic's Co-founder and Chief Technical Officer, Sam Hutchison, could be the one in 2015. 28 May 2015 Read more

Everlytic ranked third fastest growing technology company on the Deloitte Technology Africa Fast 50 2014Everlytic attributes its 606 percent revenue growth to ground-breaking digital communications software and technological know-how in cloud-based marketing solutions. 8 Dec 2014 Read more