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Everlytic Press Office
Everlytic is the leading Cloud Marketing Software solution in South Africa. Every day hundreds of top South African and international companies use our software to send millions of messages to their customers and subscribers. With our bulk and transactional email and SMS engines you can manage all of your digital communications from one central hub. Whether it be newsletters and notifications, to statements and system generated messages, Everlytic is the leader in ensuring top delivery rates.
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Why email marketing is still the most effective way to build customer relationshipsStrong customer relationships are built on trust, but how do you create and maintain personal relationships with thousands of customers? According to leading email service provider, Everlytic, you need a strong email marketing platform that can deliver personalised messaging. 18 Jul 2019 Read more

Old Mutual's app-to-email messaging: An Everlytic and Mirum case studyEverlytic and Mirum Agency collaborated on a project for Old Mutual's Dreams app. This allowed Old Mutual to automatically trigger emails that are personalised according to the user's answers to the app questionnaire. This complex project was executed easily via an API integration, custom template development, and expert trigger creation. And the results are remarkable. 24 Jun 2019 Read more

Everlytic releases highly anticipated 2018 Email Marketing BenchmarksEverlytic has released its latest Email Marketing Benchmarks report after analysing nearly four billion emails sent in South Africa in 2017 and 2018; the only locally relevant email metrics currently available at this scale. The report contains mean (average) and median email stats, per industry and across the board, on: 20 May 2019 Read more

Everlytic talks email marketing ahead of the IMC ConferenceOn 25 February, Everlytic's marketing manager, Karyn Strybos, was interviewed by The Touch Down podcast about Everlytic's partnership with the 2019 IMC Conference. 12 Mar 2019 Read more

This Valentine's Day, Everlytic is...This Valentine's Day, Everlytic couldn't help but get a bit mushy about love. Like they do in those classic 'Love is...' comics. So, they put their own spin on it. 18 Feb 2019 Read more

Top Everlytic features from 2018If you're anything like Everlytic, you got a lot done last year... and you have even bigger goals for 2019. In preparation for the new year, Everlytic is reflecting on the one that's passed; exploring how their platform has evolved and what it means for you. These are some of their favourite feature releases from 2018. 21 Jan 2019 Read more

Everlytic's 2018 holiday marketing tipsThe holiday season is upon us and that means people are spending more money than usual. Are they spending it at your business? With email marketing, you can cut some of the hard work out of finding new customers and market directly to your most engaged audience - your subscribers. Here's how to maximise this with our 2018 holiday marketing tips. 6 Dec 2018 Read more

Everlytic's top 13 campaign tips for Black Friday/Cyber MondayBlack Friday and Cyber Monday (BFCM) are on 23 and 26 November 2018. What does that mean for marketers outside of the US? You'll be surprised. In the last few years, the shopping frenzy has made its way to local shores, and businesses are seeing an impact. 18 Oct 2018 Read more

Everlytic launches new marketing automation feature: WorkflowsEverlytic recently released its new marketing automation feature: Workflows. A workflow is a series of messages triggered and managed by certain conditions and specifics in client data. The feature allows businesses to create personalised email and SMS communications that branch into custom journeys based on customer data, preferences, and subscriber interaction. 16 Oct 2018 Read more

A wonderful initiative: Door of Hope"Our children are our greatest treasure. They are our future." - Nelson Mandela 31 Jul 2018 Read more

Everlytic to present at Madex 2018Email marketing remains one of the most reliable and lucrative digital channels generating higher ROIs than instant messaging, social media, or mobile advertising. 30 May 2018 Read more

IMC Conference 2018: Insights into email and SMS marketingEverlytic is a Gold Sponsor of the upcoming IMC Conference and their Managing Director, Walter Penfold, will use this opportunity to share his insights on email and SMS marketing as a preview of what's to come. 23 Jan 2018 Read more

Email marketing growing in importance for SA brands and companiesWith all the hype around social media as the new darling of marketing, it turns out that a less sensationalised platform is arguably the real star. According to Salesforce.com, email marketing has grown at about 83% worldwide over the past two years, placing it amongst the fastest growing marketing channels, along with video advertising and text messaging. 30 Oct 2017 Read more

Tap into hyper-personalisation with email marketingEmail marketing offers many personalisation options, yet not all brands are leveraging this functionality to their advantage. With the rise of hyper-personalisation that allows companies to target niche audiences with messages tailored to their real-time needs, marketers should ensure that they have the necessary systems in place to reap the benefits. 12 Oct 2017 Read more

Things get prickly at EverlyticYou've heard and read the story.... "It started in a bar in Fitzroy in 2004, two mates talking about the fashion trends that hadn't returned... and the moustache was one..." 17 Nov 2015 Read more

Catch Everlytic at IMCOn November 2 and 3, the IMC Conference will return to Johannesburg for its fifth annual conference in the City of Gold. 26 Oct 2015 Read more

Everlytic makes it to the top 10Leading South African email and digital communications solution provider, Everlytic, has been named as one of the top 10 finalists of the 2015 PwC Vision to Reality Awards Competition. 2 Sep 2015 Read more

Everlytic nominated for PwC Vision to Reality Awards CompetitionLeading South African email and digital communications solution provider, Everlytic, has been named as one of the Top 20 finalists of the 2015 PwC Vision to Reality Awards Competition. 19 Aug 2015 Read more

Everlytic joins the Mandela Day Million Meal ChallengeEverlytic this year showed its support for Mandela Day by joining the Stop Hunger Now Southern Africa Million Meal Challenge. 20 Jul 2015 Read more

Everlytic to present leading-edge email marketing research at IMCOn August 3 and 4, marketers are set to hit the Mother City as the IMC Conference returns to Cape Town for a fifth time. 10 Jul 2015 Read more

Everlytic inspiresWhat do 170 marketers and Everlytic have in common?

Well, the simple answer to this is email, and more specifically how South Africans interact with marketing emails.
 9 Jun 2015 Read more

Email marketers no longer need shoot in the darkLeading South African email and digital communications solution provider Everlytic has revealed the results of two intensive studies into the way that South Africans interact with marketing emails. 29 May 2015 Read more

Sam could be the oneEverlytic's Co-founder and Chief Technical Officer, Sam Hutchison, could be the one in 2015. 28 May 2015 Read more

Everlytic ranked third fastest growing technology company on the Deloitte Technology Africa Fast 50 2014Everlytic attributes its 606 percent revenue growth to ground-breaking digital communications software and technological know-how in cloud-based marketing solutions. 8 Dec 2014 Read more