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Mscsports is a full-service sponsorship agency agency based in Johannesburg, creating IMPACT through creative, innovative & measurable solutions, based in knowledge.
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Athletes to influencers: the new competive playing fieldProfessional athletes endorsing brands is not a new concept. For years the likes of Michael Jordan, Tiger Woods and Cristiano Ronaldo have proudly donned the infamous Nike logo (amongst others) as part of high value sponsorship deals, but the rise of social media and the absence of live sport due to the Covid-19 pandemic has seen the development of a new highly competitive playing field amongst athletes - both professionals and amateurs - in the digital arena. 11 Mar 2021 Read more

The future of women's sport sponsorship"Not bad for a girl..." Possibly the phrase which female professional athletes dread most and an accurate indication of all that is very wrong when it comes to the sponsorship landscape within women's sport. Women's sport has long been, and continues to be, perceived as inferior to male sports with a false societal perception that women don't run as fast, can't jump as high, throw as hard or hit it as far as their male counterparts. 26 Feb 2021 Read more

MSCSPORTS secures four Discovery Sports Industry award nominationsIntegrated sports agency MSCSPORTS tops the scoreboard as they Make Sport Count with four nominations for the most prestigious sports awards on the continent: The Discovery Sports Industry Awards 2015. 25 Nov 2014 Read more

Annual SASFIN bank sports quiz raises more than R250,000 for charityThe star-studded list of participants included Absa Premiership coach Gavin Hunt, Bafana Bafana legends Neil Tovey and Mark Williams, Greame Smith, Paul Harris and former Springbok Gcobani Bobo. 19 Jun 2013 Read more

MSCSPORTS makes sports count for Bidvest NamibiaMSCSPORTS is making sport count for Bidvest Namibia. The recently launched three-year deal of the Bidvest Namibia Cup is the biggest cup in Namibian football with an investment amount totaling several millions. The Bidvest Cup will in its true sense be a flagship competition which everyone from the clubs to the fans eagerly awaits. 19 Mar 2013 Read more


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