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MediaCom's new way of thinking has brought about a new way of operating. We're the leading initiators of change when it comes to planning and buying placement across media channels.
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Personalisation needs a purposeThe digital revolution is well underway. Brands are experiencing increasing pressure to stand out in a highly personalised online environment - every connected individual has access to a dedicated, tailored personal assistant who understands their movements and interests. Based on this information, it can recommend products and services according to a customer's personal expectations. Sounds like every marketer's dream, right? Wrong. 21 Jan 2020 Read more

Going for growth in 2020: Have you looked towards uncomfortable places?Growth predictions for South Africa in the next two years are worrying. In a report released at the end of 2019, the World Bank revised down our country's growth prospects. Africa's economic outlook is similarly bleak; forecasts are that the growth rate is only expected to rise to 1.0% this year (Source: Fin24). These predictions, combined with other micro and macro pressures, have created a sense of uncertainty for the year ahead. 15 Jan 2020 Read more

Out of balance: Are you sacrificing purpose for innovation?When Facebook Ads launched over a decade ago, many corporations and small businesses didn't hesitate to jump on board. Today, there are as many as 60 million active business pages on the platform, but only around six million actually make use of the paid advertising feature, even though 75% of businesses say they would use paid advertising to reach potential clients (Source: Brandwatch). 5 Jul 2019 Read more

Why the time is up for long-term media buying commitmentsAdvertising is a global, multibillion-dollar business that connects manufacturers and consumers across a variety of mediums. In South Africa, the advertising industry is worth $4.4bn, and there's a good reason for that-brands and agencies tend to throw massive budgets at the industry annually. The question is: Can long-term commitments truly yield a better return on investment than more flexible shorter-term budget spending and planning? 31 May 2019 Read more

How to squeeze every millilitre of value from your brand budgetAshish Williams and Nick Lawson from MediaCom explain how 20 May 2019 Read more


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Contact MediaCom

Claudelle Naidoo, MediaCom's Head of Insights and New Business Director, on or +27 11 582 6745.

For additional information about the company, visit www.mediacom.com