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MediaCom's new way of thinking has brought about a new way of operating. We're the leading initiators of change when it comes to planning and buying placement across media channels.
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Why the time is up for long-term media buying commitmentsAdvertising is a global, multibillion-dollar business that connects manufacturers and consumers across a variety of mediums. In South Africa, the advertising industry is worth $4.4bn, and there's a good reason for that-brands and agencies tend to throw massive budgets at the industry annually. The question is: Can long-term commitments truly yield a better return on investment than more flexible shorter-term budget spending and planning? 31 May 2019 Read more

How to squeeze every millilitre of value from your brand budgetAshish Williams and Nick Lawson from MediaCom explain how 20 May 2019 Read more

WATCH: Tactics to attract consumer share of wallet and keep media investment at the right levelsIn MediaCom's latest YouTube video in the Thought Leadership series, CEO Ashish Williams shares his thoughts and professional recommendations on how brands can best attract consumer share of wallet. He touches on a few vital aspects of how brands can remain relevant and shares useful tips on increasing native media ROI. 25 Apr 2019 Read more

MediaCom puts media first at Agency of the Future media eventYet another extraordinary success this year, MediaCom's The Agency of the Future event focused on exploring exciting and innovative opportunities that agencies can look forward to utilising in 2019 and beyond. 18 Apr 2019 Read more

Don't let the current economic storm lead to emotional decisions about your media budgetStatistics released in the latest This year, next year report by GroupM identifies South Africa as one of the 'fragile five' in terms of a real recession. This group includes four other countries - Argentina, Brazil, Turkey, and Venezuela - some of which are currently experiencing extremely trying economic conditions including food-, electricity- and cash shortages. Globally, real interest rates are also rising, which places additional pressure on South Africans. Consequently, various countries left their prior ad investment forecasts unchanged, with others even making downgrades. 26 Mar 2019 Read more

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Claudelle Naidoo, MediaCom's Head of Insights and New Business Director, on or +27 11 582 6745.

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