Homenewsabout usContact UsWebsite
Welcome to the
KLA - Kaufman Levin Associates Press Office
KLA is an intelligence and insights agency that helps our clients solve key strategic business questions.
Follow us:

Latest news

SA consumers not cutting back on holiday season spending despite downturnDespite the gloomy economic news (the economy contracted by 0.6% quarter on quarter between July and September) SA consumers appear to be determined to make the most of the holiday season. On average, South Africans are budgeting to spend R17,782 on entertainment, travel and gifts over the holiday season, according to a recent survey by market research firm KLA (the survey was conducted amongst 500 South Africans on KLA's Your View Panel). Notably, the survey revealed that 78% of South Africans anticipate spending more - or the same - as they did over the 2018 holiday season. The results are somewhat surprising, given that almost two thirds of consumers surveyed are feeling the pressure on their disposable income. Interestingly, local holiday budgets are aligned with the average intended spend of Americans (US$1,284 which equates to R18,236), according to the PWC Holiday Outlook Report 2019. 12 Dec 2019 Read more

How youth expectations of local leadership mirror expectations of brandsAs the African National Congress (ANC) celebrates its 2019 election victory, South Africans will now be turning their collective attention to President Cyril Ramaphosa to see if he can deliver on his party's promises. Yet we surely cannot afford to ignore one of the most startling statistics to emerge from these elections: only 61% of SA's youth registered to vote in 2019 - which means that 6 million youngsters did not vote in the recent May elections. According to the Electoral Commission of South Africa (IEC), these figures mark the lowest youth representation seen in an election since 1999. 21 Jun 2019 Read more

How bias thinking is crippling brand innovationFor marketers, the key is to create opportunities for different perspectives to emerge 27 May 2019 Read more

Online communities: The fastest growing online research methodologyWhile online research is becoming the norm globally, South African market research tends to lag behind somewhat when it comes to these kinds of research methodologies. Our perception is that our internet penetration rate isn't high enough to make online research viable - especially when it comes to accessing emerging and lower-end markets. Furthermore the industry seems risk averse to try new methodologies. 22 Jan 2014 Read more

KLA at MWA: Mobile Web Africa 2011Mobile technology is growing at a rapid rate in Africa as the line-up for the Mobile Web in Africa Conference 2011 proves. The conference runs 22 to 25 November at the Hyatt Regency in Rosebank and KLA will be there. 3 Nov 2011 Read more

More news...

Contact KLA - Kaufman Levin Associates

(011) 447 8411