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When evolving's just not enough: Research company KLA rebrandsUndertaking a rebranding process is no small quest. So you have to have an exceptionally good reason for doing it, and it's usually one of these: 8 Apr 2021 Read more

Your brand's not only about you: The role of research in a rebranding processKia claimed a Guinness World Record in early 2021. And it had nothing to do with cars. 30 Mar 2021 Read more

You bought what for dinner?!?It's not always comfortable inviting new neighbours over for dinner; they could be unbearable from the moment they arrive. And then there's the added awkwardness of wearing masks and social distancing! But Mo and Lindi have taken the risk because 1) at some point they'll need a cup of sugar and 2) it's their experience that creating a community where they live, instead of just existing in their complex, can be rewarding. Especially after so many months of solitude. 18 Feb 2021 Read more

Meet some average South Africans as they head into DecemberKLA surveyed a cross-section of South Africans in November.1 What did we ask them? In a nutshell, we asked how they plan to experience the end of what has been a tumultuous year. 7 Dec 2020 Read more

Why real-time, always-on consumer data is a necessityIn the first article of this series, KLA's research director Caitlin Bauristhene drew on the film Moneyball to illustrate why businesses that embrace data will thrive. Now we go deeper, exploring the benefits of having access to a continuous flow of consumer data in a changed world. 25 Nov 2020 Read more


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