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Marketing works. If you take action.

At a time when advertising has been rated below politics as a trustworthy profession and when, according to a recent survey, 77% of brands wouldn't be missed if they disappeared overnight, can brands still prosper? 8 Oct 2019 Read more

Marketing works. Work it.

Why doesn't marketing sit with the grown-ups around the boardroom table? 29 Aug 2019 Read more

The Nedbank IMC 2020. Marketing works. Or does it?

Right now, intangible brand assets are worth US$57.3tn globally. That's a lot of rands. Yet, marketing still doesn't sit with the grown-ups around the boardroom table. Why? 31 Jul 2019 Read more

2019 Nedbank IMC Conference ahead of the game with live streaming on Facebook

With under a week left before the 2019 Nedbank IMC Conference kicks off on 14 March 2019, it is set to be the biggest IMC conference to date with over 600 delegates attending. "We are very excited to be welcoming so many industry players and specialists under one roof. The event was sold out over a month ago which shows us that people are really keen for robust conversation around stripping marketing down to the bottom line" says Dale Hefer, CEO of the IMC Academy. 12 Mar 2019 Read more

London-based thenetworkone joins the 2019 Nedbank IMC Conference as sponsor and partner

The debate over independent agency versus global holding company network rages on in the communications world. However, one company is challenging the concept of bigger is better by creating the largest global network of independent agencies worldwide. London-based thenetworkone, advocates for independent agencies and the benefits that go along with working with owner-managed, less cumbersome creative businesses of all kinds. 26 Feb 2019 Read more

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