Latest news On 29 July, at the virtual Nedbank Integrated Marketing Conference (IMC) 2022, one of the stalwarts of South Africa's marketing scene, Thebe Ikalafeng, founder and chairman of Brand Africa and the Brand Leadership Group, will be asking an important question. Is Africa relevant or relegated? 25 May 2022 Read more Retail is the place where marketers send out their brands to meet the customer. Whether it's online or at the premises - the retail space serves as the final custodian of our products or services, handing them over to our customers. It is in this moment that our customers' own dreams, desires - and trust - seamlessly merge with our brands. If the shopping experience falls short of our customers' expectations, that delicate relationship between customer and brand can weaken. As marketers, we need to fully understand the relevance and power of retail. 29 Apr 2022 Read more "Never before have we seen such a personal endorsement of brands by our consumers. The issue of relevance becomes the golden needle that knits everything together." So says Xolisa Dyeshana, group creative director at ad agency Joe Public, and this year's co-host of the 2022 Nedbank Integrated Marketing Conference (IMC). In 2021, AdWeek named Xolisa as one of 15 creative leaders from all over the world who are reshaping the advertising industry. 20 Apr 2022 Read more Marketers today are aware of the fact that their customers are mutating. No longer the passive recipients of products or services, they have matured into watchdogs of corporate actions, who can vocally criticise or commend at a moment's notice. Importantly, they will ditch us at a moment's notice, too. "If we don't want to simply be a 'flavour of the month'," says Dale Hefer, CEO of the Nedbank IMC, "we need to up our relevance stakes." 19 Apr 2022 Read more The Nedbank Integrated Marketing Conference (IMC) is known for its hard-hitting and insightful content. Trademarked as 'Marketing is Business', a key aim of the conference is to enable marketing's seat at the boardroom table. This year, on 29 July 2022, the Nedbank IMC will take the boardroom table to marketing, when Hollard Insurance's chief executive officer and chief marketing officer take part in a frank 'fireside chat' about the relevance of marketing. 7 Apr 2022 Read more
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