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Hook, Line & Sinker Press Office
At Hook, Line & Sinker (HLS) we're a hip & happening integrated communications agency. We help brands to hook their desired audience across paid, earned, owned & shared lines to deliver the ultimate campaign sinker.
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Global companies are turning to SA for media and marketing expertiseWhile Covid-19 and its associated lockdowns have dealt severe blows to most economies around the world, there are some unexpected silver linings. As a result, local marketing and communications companies have found their services are in demand by global brands. 29 Sep 2021 Read more

Tech industry holds opportunities in 2021 and beyondSouth Africa's gender gap, which was estimated to close in 99.5 years from 2020, has now increased by a generation to 135.6 years to close from 2021. This is according to this year's World Economic Forum's (WEF) Global Gender Gap Report which revealed that out of the 156 countries monitored, 55 countries regressed or stalled with South Africa unfortunately regressing from 17 to the 18th position of gender equality. 31 Aug 2021 Read more

SMS solutions essential for an inclusive business strategy in SASouth African companies must take care not to inadvertently deepen the existing digital divide. Although Covid-19 and related lockdowns have accelerated a growing trend towards the digital economy such as artificial intelligence, in an unequal society such as South Africa, many consumers find it difficult to access data-intensive apps and processes. 25 Aug 2021 Read more

Millennials, tech and PRHow a bunch of tech fundis are breaking conventions and changing perceptions for some of the world's largest computer software and technology brands 5 Jul 2021 Read more

The power of PR: 5 ways businesses can create stability through communicationIn today's challenging times, instead of waiting for uncertainty to pass, innovative companies are reinvigorating their media strategies. Research reveals that thoughtful, strategic communication can actually minimise the short- and long-term financial and reputational impact on a business. And it appears that businesses thriving during the pandemic are those that are constantly engaging with their customers. Why? During economic upheaval, personalised, authentic communication is what should drive all business activities. 14 Sep 2020 Read more


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