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Brand South Africa Press Office
Brand South Africa is the official Nation Brand custodian and a marketing agency of South Africa, with a mandate to build the country's brand reputation, in order to improve its global competitiveness.
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The Africa nexus - intra-trade and investment as drivers of African developmentBrand South Africa hosted an Africa nexus research reference group webinar with key objectives to determine insights and perspectives on how the African Continental Free Trade (AcFTA) could enable economic recovery and development in the context of the impact of the Covid-19 pandemic. 10 Sep 2020 Read more

The Concerned Citizens: Infographic, narrative and methodologyLast month, we shared and unpacked the profile of the Independent Humanists. This month, their splinter group, the Concerned Citizens, will be explored. Concerned Citizens are very worried about South Africa's inequality, the country's state of affairs, the efficacy of the government and the direction that the country is going due to poor governance. Although this group is concerned about inequality, like the Independent Humanists, they value their power to act as individuals, independent of group trends. Therefore, Concerned Citizens are somewhat more individualistic, do not easily identify with mass movements, and show little support for sport. The latter fact makes them unique in a country where sport enjoys wide and passionate public support. 12 Aug 2020 Read more

Becoming a Nation: Exploring the heartbeat of a nation through the lens of behaviour groups
A series on social segmentation model research into the diverse and complex South African society.
 21 Jul 2020 Read more

Brand South Africa launches Global South Africans platform"This is an exciting time to be a Global South African and there's no time like the present to become part of a movement and community that is committed to positioning South Africa as a competitive global player," so said Acting Chief Marketing Officer at Brand South Africa, Ms Thoko Modise, at the livestream launch of the Global South African (GSA) portal. 16 Jul 2020 Read more

Brand South Africa and Brand Finance announce top 50 South African brands
  • MTN retains title of nation's most valuable brand, valued at R49.4bn
  • Life Healthcare is South Africa's fastest growing brand, up 29% and climbing 5 spots in ranking
  • Vodacom is nation's strongest brand, Brand Strength Index (BSI) score 89.5 out of 100
  • Top 50 most valuable South African brands from Brand Finance South Africa 50 2020 ranking stand to lose over R65bn of cumulative brand value following devastating Covid-19 pandemic 9 Jul 2020 Read more

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