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Borderless Access Press Office

Borderless Access is an award-winning digital market research product and solutions company. We fulfil the dynamic and multi-dimensional research demands of our global clientele with our technology-enabled insights solutions and first-party hyper-niche digital audiences.

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Sub-Saharan brands can do well by advertising via esports

Sub-Saharan brands can do well by advertising via esports

It is widely accepted that esports viewership has grown in the last 20 years, and is now becoming a pastime to counter the viewing of traditional sport. As we saw in our previous study, viewership in sub-Saharan countries is on the rise dramatically, in line with global trends. 14 Jul 2021 Read more

E-sports grow a following in sub-Saharan Africa

E-sports grow a following in sub-Saharan Africa

Throughout the world, e-sports are taking off as an alternative to traditional video games, heightened by the steep increase in digitisation that the world is currently witnessing. E-sports began in the late 2000s as amateur engagements and have risen to popularity in the last decade; transitioning into professional, organised multiplayer tournaments with huge followings. 9 Jun 2021 Read more

Borderless Access strengthens healthcare, consumer insights and analytics businesses with new appointments

Borderless Access strengthens healthcare, consumer insights and analytics businesses with new appointments

Borderless Access, the digital market research company, has announced three new appointments - Nick Love as principal consultant - BA Health for Europe; Niraj Morey as AVP - client development for Middle East Region; and Donna-lee Ginsberg as senior account manager for the US. 14 May 2021 Read more

How to build and retain brand trust in uncertain times

Brand trust: Unanimously agreed as being the single most important metric in the brand health value chain, and also the one that is hardest to attain. With the disruption that Covid-19 has caused worldwide, it is not surprising to see brands struggling with this measure even more now. 26 Apr 2021 Read more

Are marketers focusing on the right channels?

Are marketers focusing on the right channels?

Globally, marketing spend is focussed predominantly on digital media - specifically social media. However, consumer exposure and trust indicate that the traditional channels still hold relevance. So, on which channels should marketers be focusing? 7 Apr 2021 Read more

Contact Borderless Access

Bev Tigar I Lead Business Development Consultant, Africa
moc.sseccasselredrob@ragit.veb I 079 572 6233

Meave Beckett-Leech I Marketing Consultant, Africa
moc.sseccasselredrob@hceel-tekceb-evaem I 073 811 7848