Bata customers are individuals with unique lifestyle and also specific taste in shoes and are comfortable with who they are. Bata has a worldwide reach, with operations across 5 continents managed by four Regional Meaningful Business Units.
The world's leading footwear brand, Bata, kicked off their youngest "board of directors" meeting this July. The youth board aged between 8 and 16 years of age meet in various regions (Durban, Cape Town and Johannesburg) for their inaugural meeting. Lead by qualified facilitator, CEO and founder of Dreambuilders Patrick Coetzee the board members were kept well entertained and engaged. The day was fun packed for these youth and allowed the Bata marketing team to understand some insights, trends from these youth. They were also given an opportunity to conceptualise key elements for the brand. The day was also clearly monitored by child educational psychologist Steven Mack. 18 Jul 2019Read more
Global footwear giant, Bata South Africa, is unleashing the most innovative and trailblazing concept, to answer the call for the elixir of youth fashion and style, a highly connected and on point, Youth 'Board' of Directors. These trendsetters, aged between 8 and 16, are about to give Bata SA, the swagger of youth insight and market desirability, leading Bata on a journey of invaluable discovery. 10 Jul 2019Read more