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The Advertising Media Forum (AMF) is a collective of media agencies and individuals including media strategists, planners, buyers and consultants through whom 95% of all media expenditure in South Africa is bought.
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Insights beyond industry data
Insights beyond industry data
The advertising industry has certainly grown over the past two decades seeing the changes in technology and the way consumers consume media in general, fragmentation upon fra-g-men-ta-tion. While internet penetration continues to grow, TV remains the number one channel for reach in terms of mass media in South Africa. What has separated some brands from others, is in how they looked a little beyond industry data i.e. media consumption habits, demographic segmentation etc and dared to peer into human truths as they relate to their business' vertical/category. 26 Aug 2020 Read more

Media consumption through the roof but not followed by adspend
Media consumption through the roof but not followed by adspend
Impact of Covid-19 on South African media industry. 29 Jun 2020 Read more

AMF bridges funding and experience gap for UJ students
AMF bridges funding and experience gap for UJ students
  • Seven University of Johannesburg (UJ) final year diploma and degree students have received Future Fit education sponsorship from the Advertising Media Forum (AMF).
  • This bridges a financial gap for these high performer Communication Strategy students.
  • Each student also gains an internship at one of the distinguished media agencies that are members of the South African media agency industry body. 2 Dec 2019 Read more

    • Small and startup media agencies pay the cost for payment terms
    Small and startup media agencies pay the cost for payment terms
    The media industry in many markets stares down a barrel of uncertainty. 5 Aug 2019 Read more


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