Media24 Lifestyle, the leading role player in the South African magazine industry, publishes a significant percentage of the magazines sold nationally at magazine stands, with online and experiential audiences growing on the daily. Our vision is to use the power of our lifestyle brands to create a personal world of information, entertainment and educational excellence that can be accessed anytime, anywhere.
With such a wide range of sought-after brands in our stable, Media24 Lifestyle is perfectly positioned to connect advertisers with their desired audiences. Our advertising sales team work closely with our advertising clients to develop tailor-made marketing solutions that leverage the power of our lifestyle brands and achieve their advertising objectives across multiple platforms and events.
Lifestyle Create Studio
Media24 Lifestyle, publishers of South Africa's top lifestyle and magazine brands has aligned its sales and marketing activities with a solution-orientated, go-to-market approach that places client's branded content within a trusted environment. Our new studio, Media24 Lifestyle Create Studio, forms the inventive spine of connecting to our audiences - it includes designers, content experts, business intelligence as well as media specialists.
Our new events division - Media24 Live - is leading the charge to enhance our quest for reader engagement and we will dramatically scale our portfolio of ticketed events in the future. Our goal is to create experiential platforms where our diverse audiences can engage with our brands and our commercial partners in an authentic way. We will segment our experiential strategy into three categories: signature events such as Women's Health Fit Night Out or True Love's Night of Style, series such as Move! Stokvel, career masterclasses, style and beauty tutorials, wellbeing insight, exclusive fitness classes and networking sessions and bespoke events on behalf of clients. All of these are hosted by South Africa's business talent and top social influencers, alongside our editorial experts. Other diverse revenue opportunities include creating more brands outside the brands: use content across titles to create pop-up magazines on travel, health or food. Some examples from our stable this past year includes Hot - a standalone titles on menopause and Vegan, leveraging a niche food trend.