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The purpose of the Johannesburg Business School (JBS) is to equip people to grow small- and medium-sized businesses and by so doing create jobs and expand our economy.

At JBS, students will experience an innovative teaching style geared to the complex environment of the Fourth Industrial Revolution (4IR), yet at the same time remaining authentically African. Masterclasses, Executive Education and the MBA will use an innovative teaching style that is designed to provide students with relevant skills, knowledge and critical thinking capabilities suited to the challenges introduced by the Fourth Industrial Revolution (4IR). The emphasis is on practical and useable knowledge that will have a direct benefit to the student's business or organisation.

Johannesburg Business School is taking a different and fresh approach to business education. JBS is committed to providing relevant, practical knowledge and skills for SME's and entrepreneurs that will have a positive impact by creating employment and contributing to economic growth in South Africa and Africa. As a JBS student, you will experience an innovative teaching style and course content geared to the complex environment of the Fourth Industrial Revolution (4IR), yet at the same time remain authentically African.

Three areas of knowledge have been constructed specifically to inspire those in SMEs and to give them the tools they need to take their ideas forward:

  • 'Self' provides insight into purpose and self-management

  • 'Enterprise' gives an understanding of what it takes to run a successful and sustainable business

  • 'Environment' looks to how business operates in society