Public relations has been the only profession I have known. I started back in 1999 when the company I worked for scheduled time daily for the team to queue with a floppy disc in hand to load all our emails onto the one computer that connected to a dial-up internet connection point.
Granted, this was 22 years ago. Much has changed in the world, thankfully. And naturally, PR has evolved drastically, but even more so in the past six years - since I started my own agency. Dare I say it; Covid has played a part. Duh! The pandemic has been the driver of so much change globally, and everyone is well aware of its impact, so I won't elaborate. But it's important to note that strategic communication and brand positioning is critical for survival and reputation management. 13 Jul 2021 Read more
The Friends Reunion has a lot of people talking. The show was broadcast on Sunday, 30 May 2021, 17 years after the series ended, and I'm amongst those who felt it was somewhat random. 3 Jun 2021 Read more Brandfundi has been awarded The Corporate Livewire South Africa Prestige Content Creation Service of the Year - Gauteng - South Africa. These awards recognise SMEs that have proven to be the best in their market over the past year. 18 Sep 2020 Read more The marketing and communications landscape has had to build on its EQ (emotional intelligence) during the Covid-19 pandemic as individual priorities the world over shifted. In the face of job and financial insecurity, life-threatening health risks, social distancing and possible isolation, the majority of people began to feel exposed and vulnerable. 28 Aug 2020 Read more During the Covid-19 pandemic, brands worldwide are doing their best to assure customers that they're there for them. Brand communications teams are working hard to reaffirm that their brand is "here to help", "take care of people", and, my personal favourite, "we're in this together." 21 Apr 2020 Read more
Contact BrandfundiMobile: +27 82 821 9050