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G&G Digital Press Office

Using deep insights and a thorough analysis, G&G positions your brand first by weaving storytelling, smart solutions and interactive digital strategy to place your brand where it belongs, above all.

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Why less is more on social media

Why less is more on social media

There's no doubt that social media is an essential component of all business-to-consumer marketing and communications strategies, however, the big question is: How many channels are enough? 19 Aug 2021 Read more

Why personalisation in digital marketing matters

Why personalisation in digital marketing matters

In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed on Coca Cola bottles and cans. The result? More than 250 million personalised bottles and cans sold over the summer months to a population of less than 23 million people at the time. 20 Jul 2021 Read more

Why you need social commerce

Why you need social commerce

Shopping has always been a social activity. Just two years ago, you would find people discussing the good and bad about their recent purchases over coffee. Today, e-commerce finds people shopping from the comfort of their home, and social commerce means they're still shopping while being social on their preferred platforms such as Instagram Checkout or Facebook Shops. Here's how social commerce has impacted consumer behaviour? 29 Jun 2021 Read more

What brands should know about image and video SEO

What brands should know about image and video SEO

For many internet users, buying a new product or service starts with an online search query. In fact, 46% of product searches begin on Google.¹ After a search query, search engines return the best possible search results. 21 Jun 2021 Read more

Advertising to a generation that blocks advertising

Advertising to a generation that blocks advertising

The nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising due to Covid-19, they're also growing tired of the constant bombardment of ads across their favourite media platforms. 28 Apr 2021 Read more