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GfK South Africa Press Office
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.
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Kali MoahloliWith less than two months to go before Black Friday (29 November), South African retailers are scrambling to get their stock, websites and deals ready for the big day. Most will be hoping for a repeat of the success they have enjoyed over the past three years, with November growing into the second-biggest retail month for the technical and durable goods sector on the back of Black Friday shopping. 15 Oct 2019 Read more

6 reasons tech and durable brands need a 360° view of their retail partners' businessTo stay ahead of the game as a consumer technology or durables brand or distributor, you need to excel at managing your retail relationships. That demands that you gain a 360° view of your retail partners' business - not just how your products sell in their stores, but also how competitors perform. With access to precise data for individual retailers, you can collaborate with them as an informed partner. 1 Oct 2019 Read more

Health innovation is an opportunity for South African brands across multiple industriesWith government striving to pass legislation to create a National Health Insurance (NHI) scheme to serve all South Africans, the country's health and wellness market is in flux. Along with the global trends reshaping the sector, this is a recipe for massive change and disruption that could have wide implications for consumer brands in every segment. 25 Sep 2019 Read more

GfK Consumer Journey blends POS data and consumer insights to offer a complete view of the path to purchaseGfK South Africa has launched its Consumer Journey solution, one of the first offerings in the local market to give brands and retailers in the technical goods and consumer durables industries a complete view of the online and offline consumer path to purchase. GfK Consumer Journey combines social media listening, survey data and client point of sale (POS) data to offer a holistic picture of South African consumers' purchase behaviour and decisions. 17 Sep 2019 Read more

Busting the gaming stereotype: South Africa's gamers are educated, healthy, well-off and live life to the fullPerceptions that gamers are predominantly young, geeky, and male persist, despite the reality that playing videogames has become mainstream. 2 Jul 2019 Read more


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www.gfk.com/en-za