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Since 1991 Premier Hotels & Resorts has built a fine reputation for offering luxury hotels and conference venues carefully situated in the mainstream of regional business and travel destinations in South Africa.

Premier Hotels & Resorts was established when current Managing Director Sam Nassimov purchased an old hotel in East London in the Eastern Cape, with a view to turning it into a boutique establishment. Offering discerning clients, a home away from home, the first branded Premier Hotel was born.

From a humble 40 bedrooms, Premier Hotels & Resorts' portfolio has grown to encompass a number of hotels and resorts throughout the country, offering in excess of 1900 bedrooms and offering employment opportunities to over 1500 passionate members of staff.

As an award-winning hospitality company with over 25 years' experience developing and managing hotels, conference centres, boutique concept hotels and restaurants, Premier Hotels & Resorts has a proven reputation for delivering superior results through forward focused ingenuity and exceptional asset management.

Premier Hotels & Resorts' is set to continue its national expansion into hotel property development and management, providing operational expertise to steer hospitality ventures and developing partnerships that enable consumers to experience superior guest services.