Marketing & Media News South Africa

With news of Uber choosing Hyundai to build its Air Taxi Fleets, the reality that brands cannot be just one thing in 2020 is reinforced. Businesses need to evolve rapidly...

Atos ad positions car specifically for Gen Z and millennials...

Global sports sponsorship market to record strongest growth in a decade, with spend reaching $48bn in 2020...

Mandi Fine of strategic communications consultancy, F/ne Group Global, recently published an article on corporates needing to rethink CSI, talking to the need to change their approach from treating it as a tick-box exercise to entrenching it into their business models and future business plans...

The growth of mass market digital content. That's the biggest shape-shifting, game-changing trend I am seeing...

The belief has always been that 'when the economy is struggling, advertising is the first cost to be cut'. This has proven true in every down cycle even though evidence shows those who invest wisely in tougher times gain market share...