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The power of dynamic DOOH: New Vaseline campaign delivers content that responds to the weather
The power of dynamic DOOH: New Vaseline campaign delivers content that responds to the weather

Tractor Outdoor recently partnered with Unilever brand Vaseline to launch an exciting new campaign, which used dynamic digital out of home media (DOOH) to serve relevant creative to audiences...

21 hours ago

What is shaping culture? Hair
What is shaping culture? Hair

For some 'hair' is just 'hair', but for many others it's far more important than that. For many it's a crown and statement to the world about who they are. We use our hair to tell the world our story, and the world also reflects back at us what it feels about it...

By Brett Rogers 21 hours ago

Company News
Massmart's CEO on Covid-driven consumer trends that'll stick

Retail veteran Mitch Slape unpacks the changes in consumer behaviour that the Covid-19 pandemic has brought about, and where Massmart is seeing growth...

By Lauren Hartzenberg 13 hours ago

UCT fire - campus evacuated, library gutted, classes suspended

UCT's library has been destroyed and students evacuated after the fire that started on the slopes of Table Mountain near Rhodes Memorial yesterday spread onto the Rondebosch campus...

By Shan Radcliffe 18 hours ago

Is your smartphone helping marketers target you? Take the test

The best way to see if your phone is helping marketers target you is by setting up a trap. Here's how to do it...

17 hours ago

#PulpNonFiction: An ideal customer

Bronwyn Williams has been re-reading the plays of Oscar Wilde over the last few weeks and what she noticed was that a common trope he used to its full effect with his trademark wit was the idea of characters seeing others as who they wanted them to be rather than as who those others really are...

By Bronwyn Williams 18 hours ago

Bathu and Steers join forces with culture curators to #FuelYourJourney in Phanda campaign

Proudly South African local brands Steers and Bathu have joined forces to inspire South Africans with the Bathu X Steers #FuelYourJourney campaign...

Issued by DNA Brand Architects 16 hours ago

Primedia Outdoor expands mall digital impact footprint in South Africa

Primedia Outdoor is able to position brands in an impactful and scalable manner to the right audience at the right time in the ideal environment conducive to a buying action...

Issued by Primedia Outdoor 21 hours ago

How to improve your digital customer service strategy

In today's customer-driven world, the role of the customer service and support team is more critical than ever. Businesses need to shift their mindset...

By Ndagi Job Goshi 16 hours ago

Tech brand Stuff expands into TV

Tech brand Stuff is expanding into television with a new show called Stuff on eNCA...

3 days ago

Smarties celebrates sustainable packaging milestone with artist collab

Earlier this year, Nestlé Smarties globally announced its switch to 100% recyclable paper packaging. The sustainable packaging solution was introduced to the South Africa market in March...

3 days ago

Grey celebrates the announcement of 2 jury members for the Cannes Lions International Festival of Creativity 2021

Grey Advertising Africa learned that two of its senior creatives, Fran Luckin and Steph van Niekerk, have been selected as jury members for the Cannes Lions International Festival of Creativity 2021...

Issued by Grey Africa 3 days ago

Applications to judge 2021 Effie Awards South Africa announced

The Association for Communication and Advertising (ACA) invites representatives of the marketing and communication industry to apply for consideration to be selected to the 2021 Effie Awards South Africa judging panel...

Issued by Association for Communication and Advertising 3 days ago

#TheFutureofMeasurement: Part 3: Crafting a first-party data strategy is more urgent than many think

This third part of the series looks at what marketing leaders need to consider when crafting a strategy to deal with a more privacy-first future...

By Anse Leighton & Andrew Smit 3 days ago

Kaya FM's breakfast show gets a refresh

Kaya Breakfast, hosted by David O'Sullivan, Thabiso Sikwane and Jason Goliath, concludes on 29 April 2021...

Issued by Kaya FM 95.9 3 days ago

Challenges faced by PR professionals in the midst of Covid-19

Covid-19 definitely caught a lot of us small business owners napping. It brought with it challenges that we did not expect and forced us to think quickly on our feet...

By Miranda Lusiba 3 days ago

Wunderman Thompson named Gartner magic quadrant leader

Wunderman Thompson has once again achieved 'leader' status in Gartner's magic quadrant for global marketing agencies - an accolade the agency has received every year since 2019...

Issued by Wunderman Thompson 3 days ago

Howard Audio creates giant soundtrack for Momentum TVC

Howard Audio is delighted to share our latest work done for agency House of Brave and client Momentum...

Issued by Howard Audio 3 days ago

Bigger Than Me partners with Box Smart Media and Hashtag Our Stories

Bigger Than Me, Box Smart Media and Hashtag Our Stories have partnered together to educate local brands on how to authentically connect with their audience with social impact marketing...

3 days ago

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