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#MarketingMasterminds: Carling Black Label | The Bravest Thing

This month's Marketing Mastermind is Arne´ Rust, Carling Black Label brand director. He discusses The Bravest Thing; a campaign that showcased how brands can quickly pivot during the time of Covid-19, while making great impact within their communities...

Issued by Facebook 3 days ago

Photo by  on .
How has the global Covid-19 pandemic impacted online behaviour?

Covid-19 has had a significant impact on the average consumer. In this digital age, it's absolutely essential for businesses to have an online presence...

By Lesley-Ann Rozanski 3 hours ago

#OrchidsandOnions: Campaign on the money
#OrchidsandOnions: Campaign on the money

Gumtree: ads are perfect marriage of emotion and common sense; Nedbank: slammed on social media for card collection order for elderly client...

By Brendan Seery 2 hours ago

Company News

Rethinking retail: A new e-commerce era has arrived

The social and economic implications of the national lockdown have forced businesses to rethink their sales strategies in order to stay afloat and meet shifting consumer demands...

By Wayne Flemming 2 hours ago

Why PR is an essential service in rebuilding your business

With the lockdown regulations being eased, many businesses are reopening their doors after weeks of closure. With businesses slowly going back to their routine, and restructuring. As a public relations professional, I that most businesses will neglect their need for PR and the significant role it will play on growing their business...

By Mkhuseli Vangile 2 hours ago

Digital culture plugs - The new frontier in urban youth marketing

South African urban youth culture is a very complex space to navigate and without the right credible 'plugs' on the ground to introduce you or expose you to information about this culture and what is deemed valuable by urban centennials has become a very tough job for brands particularity in infiltrating this space and create relevance for themselves...

By Bonga Mpungose Smanga 5 hours ago

It would be a grave mistake to order your coffin too late

Because 2020 wasn't weird enough, South Africans are apparently now able to purchase coffins on popular retail site Takealot. The items sell for just under R5,000 per box and the company has stipulated that they will not accept returns. Which I guess is understandable, if one thinks about it.

By Howard Feldman 11 minutes ago

Crazy times change behaviour. Forever.

Chris Botha, Group MD of Park Advertising says that despite the chaos there is more evidence that we will learn, overcome and possibly emerge from this crisis all the better...

By Chris Botha 4 hours ago

Brand South Africa and Brand Finance announce top 50 South African brands

As the Covid-19 pandemic wreaks havoc on the global and national economy, South Africa's top 50 most valuable brands could lose up to 15% of brand value cumulatively, a drop of over R65bn compared to the original valuation date of 1 January 2020, according to the latest Brand Finance South Africa 50 2020 report...

Issued by Brand South Africa 2 hours ago

House of Brave resets Momentum with #2020TwoPoint0

Momentum and House of Brave recently launched the financial services company's #2020TwoPoint0 campaign - a call to South Africans to regain their vision for their year, 2020...

Issued by The Brave Group 3 hours ago

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