Marketing & Media News South Africa

The second edition of the E! People's Choice Awards was recently held at Barker Hangar in Santa Monica, California in the US...

Great message and sight as Boks drank its beer from the trophy, but an Onion to Santam for tacky ambush marketing ploy...

What's in the box? Hint, prepare for some seriously dark matter, like 50% or more off promo hampers of Biz top-story exposure products that will put your competition in the shade...

Simon Dingle started his Catalyst Africa presentation by confirming that when he's not making apps or writing books, he loves thinking out loud in public about a variety of divergent topics. As a result, his session covered many bases and left attendees wanting to find out more about a plethora of topics...

Focus groups, group discussions, qualitative research are an ongoing scourge of marketing and the lazy marketer's crutch for obtaining so-called marketing 'insights'...