Marketing & Media News South Africa

In 2020, brands with vague and ephemeral brand positioning are unlikely to win the hearts of those they are speaking to, since no one will understand what the brand is selling, who they're selling it to, and why anyone should buy it...

Now more than ever, marketing is becoming a living, breathing response to culture rather than an attempt to dictate it. In one or two magical moments, marketing ideas have ignited culture but that comes along once in a unicorn-shadowed blue moon...

With news of Uber choosing Hyundai to build its Air Taxi Fleets, the reality that brands cannot be just one thing in 2020 is reinforced. Businesses need to evolve rapidly...

Atos ad positions car specifically for Gen Z and millennials...

Global sports sponsorship market to record strongest growth in a decade, with spend reaching $48bn in 2020...

Mandi Fine of strategic communications consultancy, F/ne Group Global, recently published an article on corporates needing to rethink CSI, talking to the need to change their approach from treating it as a tick-box exercise to entrenching it into their business models and future business plans...

The growth of mass market digital content. That's the biggest shape-shifting, game-changing trend I am seeing...

The belief has always been that 'when the economy is struggling, advertising is the first cost to be cut'. This has proven true in every down cycle even though evidence shows those who invest wisely in tougher times gain market share...