Marketing & Media News South Africa

Before the Cannes Lions Festival of Creativity for 2019 kicked off last week, I caught up with six of this year's 7 SA judges for their predictions of the creative work that would roar as winners. Let's see who best saw into the future...

CliffCentral assesses the qualitative and quantitative effect of podcast audiences - what makes it different, how it adds value to people's lives and how it is becoming a powerful way to connect brands to listeners...

Talent. It's one of those words. Like the word, creativity. Everybody nods and agrees that you need it. These days, everybody, says they need talent desperately. What is also perhaps true, is that the changing structure of our business, from consultants to in-house agencies and everything in between means all sorts of people are perhaps figuring out what this word actually means for the first time...

This #YouthMonth, we go behind the selfie with Kwena Confidence Manamela, 24-year-old insights strategist at Primedia Broadcasting...