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For the culture or from the culture?

Every marketer's dream is to be able to influence pop culture or ride the wave and turn it into a thriving social campaign...

By Jabulani Sigege, Issued by Irvine Partners 2 days ago

Sarika Modi, MD of Triple Eight Agency, at the Gender Mainstreaming Awards.
#FairnessFirst: Triple Eight on not just surviving but thriving as an all-female agency

Not only is Triple Eight Africa's fastest-growing all-female marketing agency, they were also the 'overall winners for investing in young women' at the recent Gender Mainstreaming Awards. Here's the essence of the socially conscious marketing, PR and digital agency's success...

By Leigh Andrews 2 hours ago

Image credit: Joanna Kosinska on Unsplash.
Today's experiential marketing is all about content creation

Experiential marketing starts from a narrative...

By Jameson Hlongwane 1 hour ago

Submit your entries for the Sunday Times Lifestyle Gin Awards

Entries have opened for the second Sunday Times Lifestyle Gin Awards, presented in partnership with Makro. The Awards celebrate the creators and retailers of locally and internationally crafted gins and variants.

1 hour ago

CMO Summit at Leaderex: How AI is changing the way we work

Artificial Intelligence and other technologies are changing the way organisations work. To be successful in this new way of work, requires more than just implementing new technologies...

By Danette Breitenbach 2 days ago

The Anthem Project wins Best Native Advertising Campaign

The Anthem Project in partnership with News24 and OUTsurance won the award for Best Native Advertising Campaign at the prestigious World Association of Newspapers and News Publishers (WAN-IFRA) 2019 African Digital Media Awards...

Issued by The SpaceStation 2 days ago

FCB Joburg creates new TVC for Easy Waves

FCB Joburg has created a campaign with an above-the-line focus for the Easy Waves Moroccan Oil haircare range that gives semi-natural women freedom to style their hair healthily and with ease...

Issued by FCB Africa 2 days ago

Fast-growing SA martech firm eyes further international expansion

An increased demand for data-driven location-based marketing is spurring triple-digit growth for Social Places, a self-funded SA martech success story...

Issued by Social Places 2 days ago

Most consumer segmentation models are like candyfloss... fluffy and intangible

The recently published Brand Atlas 5 data contain hundreds of measures used by marketers for accurately describing specified consumer segments in multiple product categories...

Issued by All Told 2 days ago

Engagement Factory reports 10 new clients in Q2

Leading customer engagement agency says programmatic marketing and talent crunch are key factors in business growth...

Issued by Engagement Factory 2 days ago

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