Winning brands convince consumers in the new normal...
Ex-Engine CMO Richard Dutton and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first expansion of Clockwork Media, founded in 2010 in South Africa...
Chief Commercial Officer at Cell C, Simo Mkhize, shares details of the company's need for change, how Covid-19 has affected the business, as well as its new brand positioning, including the new Change Your World payoff line, and SA growing digital ecosystem...
Cell C
The sheer enormity of the sudden-onset Covid crises took the wind out of sails across all industries, globally. However, writes CEO of the IAS and Scopen partner Johanna McDowell, there are gems shining brightly across the marketing landscape everywhere...
With widespread economic concern and severe constraints, Kantar has identified the three core strategies marketing teams should pursue to support their business's 'rebound and recovery' strategy...
Nissan: Bizarre series is clever departure from tradition; Wheetabix in the UK stirs up Twitter storm with post featuring baked beans on product...
Ashraf Majiet, creative director at Superunion Cape Town, tells us that what's really behind his mask is a "pretty respectable beard", but also someone who's gone through something like this lockdown before...
2021 may have started off rocking for some, but for Valiant this year is just getting started with a new extended set of digital services: Valiant Connect, Valiant Performance and Valiant Production...
Chief Commercial Officer at Cell C, Simo Mkhize, shares details of the company's need for change, how Covid-19 has affected the business, as well as its new brand positioning, including the new Change Your World payoff line, and SA growing digital ecosystem...
22 hours ago
Ex-Engine CMO Richard Dutton and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first expansion of Clockwork Media, founded in 2010 in South Africa...
20 hours ago
The sheer enormity of the sudden-onset Covid crises took the wind out of sails across all industries, globally. However, writes CEO of the IAS and Scopen partner Johanna McDowell, there are gems shining brightly across the marketing landscape everywhere...
StarTimes will distribute MUTV to subscribers in over 30 countries across sub-Saharan African, representing the biggest agreement of its kind by Manchester United in the region...
After a tough year, Create Mozambique was the most awarded advertising agency in Mozambique...
Dentsu 1 hour ago
As media strategists we need to analyse people's content preferences and media consumption behaviour in order to discern their content priorities...
Ebony+Ivory 2 hours ago
Superunion Africa's 2020 Mining Indaba stand for Anglo American won at the Architecture, Construction and Design Awards...
Superunion 1 hour ago
The One Club for Creativity has announced the first group of creative leaders who will serve on juries for the inaugural One Show 2021 Fusion Pencil and ADC 100th Annual Awards Fusion Cube awards...
Lizanne Peters was recently appointed as business unit director at Joe Public Cape Town. She has over 16 years industry experience across various sectors...
Evan-Lee Courie 23 hours ago
For the first time, Jack Daniel's and Coca-Cola will partner with the launch of a unifying visual language created by Cape Town-based agency, Old Friends Young Talent (OFyt)...
Old Friends Young Talent (OFyt) 20 hours ago
Challenger brands can't let themselves become swept up in the mania for disruption, writes the West Coast partner for eatbigfish Mark Barden...
Mark Barden, eatbigfish 21 hours ago
A style guide or "house style" is the way your company presents written communications. This includes visual elements such as layout and font type...
Andrea Paulsen 22 hours ago
HaveYouHeard group executive creative director, Dan Berkowitz, has been appointed as a judge for the 2021 New York Festivals Advertising Awards...
HaveYouHeard 21 hours ago
With widespread economic concern and severe constraints, Kantar has identified the three core strategies marketing teams should pursue to support their business's 'rebound and recovery' strategy...
Barbara Cador, Kantar 1 day ago
Siya and Rachel Kolisi have come on board the gender-based violence-themed short film, "#WeAreDyingHere", as executive producers.
Advertising has piggybacked on technology since the 17th century and in our modern world has evolved to a pervasive presence in the daily lives of people across the globe. A little bit too pervasive some would say...
Edward Herridge 1 day ago
Carat has released its annual 2021 Trends Report focussing on societal, tech and media trends...
Dentsu 1 day ago
The Cell C Change Your World campaign launched with a 90-second TV film, revealing the growth journey of a football-mad young girl who, in the shadow of her two brothers, has to go above and beyond to fight for her passion and make her mark in the world...
Joe Public United 1 day ago
Howard Audio was responsible for the emotive music heard on the latest Cell C campaign. Adam Howard explains a little about the musical process...
Howard Audio 1 day ago
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