Marketing & Media News South Africa

In South Africa, radio remains a powerful way to communicate with people. The latest BRC Radio Audience Measurement (Ram) indicates that 89% of adult South Africans (just under 36 million people) consume radio on a weekly basis...

Dorcas Dube, from Symphonia and Media Booth shares key takeouts from the Global Education Skills Forum in Dubai which took place from the 22nd to the 24th of March 2019...

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed IAB SA CEO Paula Hulley to find out what to expect from this year's theme and insights...

How should pronouns be used in marketing communications and why is the (strategic) use of them so important when it comes to persuading consumers to feel and act in certain ways?...

The Lisbon International Advertising Festival has announced the executive jury panel who will vote for the best works submitted at the festival...

Canadian-born Tessa Conrad, global director of operations at TBWA\Worldwide's headquarters in New York, recently visited TBWA\South Africa's Johannesburg office where she did a series of presentations and assisted the local team in producing a module for DLearn...

Founders of Brandtruth//DGTL Integrated Content Practice, Wayne Flemming and Zubeida Goolam discusses five key learnings from the SXSW talks they attended, from A$AP Rocky and Trevor Noah to Brené Brown and Gwyneth Paltrow...